Denim: Another Fashion Note from the Trenches
March 16, 2014
Green Roofs and Indoor Gardens
May 21, 2014

By Fareeha Qayoom


April 8, 2014, Tuesday – I commute for an hour and ten minutes every day for work morning and evening, rain or shine five days a week. I cross DHA, Cantonment, Cavalry Grounds, Gulberg, Garden Town, Canal Bank Road, Johar Town, Nazaria e Pakistan Road to Khayaban e Jinnah to land on the Raiwind Road.

The route becomes picturesque as soon as you cross Canal Bank Road to arrive on the Nazaria e Pakistan Road and then cross over to Khayban e Jinnah. I am told these two roads are popularly known as the “VIP” roads of Lahore. Apparently, our political elite loves’ to tread these paths and for this reason Lahore’s Parks and Horticulture Authority is pretty active in these parts…

I saw a couple of their trucks parked while I was running off to work this morning for example. I couldn’t resist taking a few photos even though I am no professional photographer and I was in a hurry! I even saw two gardeners working on the green belt – unfortunately, couldn’t stop and take their photo – it was a high traffic point.




Liberty Market – After Hussain Chowk

The contrast between the ordinary and special is blinding –only in Pakistan. Why can’t all our roads be as green and picturesque as these two???


Notice the truck? Parks and Horticulture Authority Lahore? Sorry about the dirty window and the thumb in the way…;D


Nazaria e Pakistan Road – at the red light, not the best angle for the photo though…


Khayban e Jinnah


Khayban e Jinnah – Opposite view of the same point – The road less ordinary




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Fareeha Qayoom
Fareeha Qayoom
Publisher and editor-in-chief of and former print editions of The Knit-Xtyle Fashion Review (tkfr), a trade newsletter for the textile and apparel industry of Pakistan. In short, Publisher, editor, and a blogger. In addition, she has served as Managing Editor of MIT Technology Review Pakistan, print and web editions (2015-16). Total of 7 editions were published under her leadership by ITU, Punjab's first public technology university under the license of MIT Technology Review (USA). She has also managed Value Mag in the same capacity, a real estate and lifestyle magazine for Value TV - 2008-9. Published freelancer for The News on Sunday 1994-96. Fareeha has over 21 years of solid management experience – of managing brands (like Harley Davidson, Munsingwear, Chaps, Chaps Ralph Lauren etc.,), Retailers (like Target, Mervyns, Kohl's, Marks and Spencer etc.,), customers (VPs, Product Managers, Unit Managers, and Buyers), and products (apparel - woven, knits, men's, women's, children's, Print and online publishing units), projects, teams, and processes, information, content, and data, staff, vendors, and time. Versatile and adaptable with international exposure, communication and language skills (oral and written), and a consistent track record of achieving company targets and objectives, plus a MA in Political Science from Punjab University, a MSc in Economics from La Salle University, Louisiana, USA, and a BA in Economics from Kinnaird College for Women.

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