Men’s Milan Spring/Summer 2012 Fashionweek
June 22, 2011
A story of my road trip from Lahore to Sialkot and back in one day
July 26, 2011

"Fight the things you don't want to live with. Ask why they have to be that way. Then change them." --Nike Ad By Fareeha Qayoom

By Fareeha Qayoom



ou probably have noticed by now, I have tons of hobbies. They revolve around reading (news to stay informed, novels for reading fun, how-to books to learn something new, educational books so I can learn about the current topic that interests me), writing (to express myself, for sheer necessity because it’s required at work and even for fun), watching movies, listening to music, and Google, because I like learning something new every day and surfing the net, and researching topics that interest me is a big part of that…They are also solitary pursuits. You don’t need a committee to pursue them. You just do it.


pile of books

Well, lately, I have been putting them off when I get home from work. Instead I vegetate in front of television watching these stupid soap operas with my mom – you know, the ones where women are insecure, helpless and downtrodden and so goody-goody “Hindu Nari” that it’s nauseating to watch – all decked up but doing kitchen duties even though, their husbands are talking about billions and billions worth of Indian Rupees of contracts but they can’t even afford kitchen help!  Even retail therapy, one of my other favorite leisure activities has no appeal. I have been blaming it on the weather, but one day I decided to finally look it up – why do people procrastinate?


Well, the major reason, people procrastinate is because they are living under an authoritarian regime apparently. It’s a form of avoidance thing, can also be a form of rebellion, blah, blah, blah. Bottom line, they fail to cope with this rigid, controlling environment and tell themselves lies by blaming it on other things, seeking distractions. (I have been blaming it on the rain –and heat, mental fatigue and Monday blues…!)


So, at least now I knew it. Obviously, I couldn’t do much about the authoritarian regime in the short term. The only thing to do now was to snap out of it pronto. I again, turned to Google. I was looking for Nike print ads. I discovered them when I was a teenager – (not the brand but their print ads!). My elder brother used to collect GQ magazines in his youth. I always did a quick browse when he got a new copy. I always liked Nike’a ad copy – come to think of it, I also liked Cole Haan’s, anyway,  Nike was always telling you to snap out of it and just do it after a lot of brilliant insight into human psyche and print copy.


It was time to bring in the big guns here:


Nike motivational ads

Nike “No Excuses”



Nike “I Can Do This”



Nike “Courage”


Nike, “Failure”



Nike Print Ads

“Fight the things you don’t want to live with. Ask why they have to be that way. Then change them.” –Nike Ad


nike print ad

Nike Print ad -example

“Life isn’t about keeping score. It’s not about how many people call you and it’s not about who you’ve dated, are dating, or haven’t dated at all. It isn’t about who you’ve kissed, what sport you play, or which guy or girl likes you. It’s not about your shoes or your hair or the color of your skin or where you live or go to school. In fact, it’s not about grades, money, clothes, or colleges that accept you or not. Life isn’t about if you have lots of friends, or if you are alone, and it’s not about how accepted or unaccepted you are. Life just isn’t about that. But life is about who you love and who you hurt. It’s about how you feel about yourself. It’s about trust, happiness, and compassion. It’s about sticking up for your friends and replacing inner hate with love. Life is about avoiding jealousy, overcoming ignorance, and building confidence. It’s about what you say and what you mean. It’s about seeing people for who they are and not what they have. Most of all, it is about choosing to use your life to touch someone else’s in a way that could never have been achieved otherwise. These choices are what life’s about.”
–Nike ad


Do not suffer from loneliness.
Go outside.
Go away.
It’s all the people making you lonely.
Pick a spot on the horizon and head straight for it.
Weave your way through a stand of Redwoods.
Kayak an island chain.
Peer over your toes at the edge of a canyon.
Go to your favorite place.
Again, and again
This is what you need to do.
Not just because it fuels your independence,
But because it reminds you you’re a part of something bigger.
And although it may not occur to the baffled onlookers
who can’t take their eyes off
your smiling mud-covered wired-up insane self,
it will occur to you.
You aren’t the one who’s lonely.


“Sure, basketball’s a team game. But each player has a man to break down. A guy that’s his to get around. And while it’s true there’s no ‘I’ in TEAM, consider this: There is an ‘I’ in WIN.”
“You don’t stand in front of a mirror before a run and wonder what the road will think of your outfit. You don’t have to listen to its jokes and pretend they’re funny in order to run on it. It will not be easier to run if you dress sexier. The road doesn’t notice when you’re not wearing make-up. It does not care how old you are. And you don’t feel uncomfortable if you make more money than it. The only thing the road cares about is that you pay it a visit once in a while.” – NIKE Goddess

Nike print ad

Nike Print ad – another example

“A WOMAN IS OFTEN MEASURED by the things she cannot control. She is measured by the way her body curves or doesn’t curve, by where she is flat or straight or round. She is measured by 36-24-26 and inches and ages and numbers, by all the outside things that don’t ever add up to who she is on the inside. And so if a woman is to be measured, let her be measured by the things she can control, by who she is and who she is trying to become. Because every woman knows measurements are only statistics and STATISTICS LIE.” – 1994

“Too often we are scared. Scared of what we might not be able to do. Scared of what people might think if we tried. We let our fears stand in the way of our hopes. We say no when we want to say yes. We sit quietly when we want to scream. And we shout with the others, when we should keep our mouths shut. Why? After all,we do only go around once. There’s really no time to be afraid. So stop. Try something you’ve never tried. Risk it. Enter a triathlon. Write a letter to the editor. Demand a raise. Call winners at the toughest court. Throw away your television. Bicycle across the United States. Try bobsledding. Try anything. Speak out against the designated hitter. Travel to a country where you don’t speak the language. Patent something. You have nothing to lose and everything to gain. JUST DO IT.” – 1992: Barry Sanders



Quotes from Nike Running Ads

“Victory is paid for in sweat, courage, and preparation.”

“Who says you can’t run away from your problems?”

“Yesterday you said tomorrow.”

“Someone who is busier than you is running right now.”

“But unless you are a runner, you won’t understand.”

“Why do I run? Why do I breathe?”

“The only one who can tell you ‘you can’t’ is you. And you don’t have to listen.”

“There is no ‘Y’ in running. Believe in the run.”

“There is no finish line.”

“My sport is your sport’s punishment.”

“There are clubs you can’t belong to, neighborhoods you can’t live in, schools you can’t get into, but the roads are always open.”

“Runs end. Running doesn’t.”

“Just do it.”

“Training is the opposite of hoping.”

“My better is better than your better.”

“Greatness is earned, never awarded.”

“100% Pure Running
Nothing Added:
No balls, pads, bats, gloves.
No nets, hoops, racquets.
No hash marks, or helmets.
No jerseys, skirts, stirrup socks or mouth guards.
No chewing tobacco.

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Fareeha Qayoom
Fareeha Qayoom
Publisher and editor-in-chief of and former print editions of The Knit-Xtyle Fashion Review (tkfr), a trade newsletter for the textile and apparel industry of Pakistan. In short, Publisher, editor, and a blogger. In addition, she has served as Managing Editor of MIT Technology Review Pakistan, print and web editions (2015-16). Total of 7 editions were published under her leadership by ITU, Punjab's first public technology university under the license of MIT Technology Review (USA). She has also managed Value Mag in the same capacity, a real estate and lifestyle magazine for Value TV - 2008-9. Published freelancer for The News on Sunday 1994-96. Fareeha has over 21 years of solid management experience – of managing brands (like Harley Davidson, Munsingwear, Chaps, Chaps Ralph Lauren etc.,), Retailers (like Target, Mervyns, Kohl's, Marks and Spencer etc.,), customers (VPs, Product Managers, Unit Managers, and Buyers), and products (apparel - woven, knits, men's, women's, children's, Print and online publishing units), projects, teams, and processes, information, content, and data, staff, vendors, and time. Versatile and adaptable with international exposure, communication and language skills (oral and written), and a consistent track record of achieving company targets and objectives, plus a MA in Political Science from Punjab University, a MSc in Economics from La Salle University, Louisiana, USA, and a BA in Economics from Kinnaird College for Women.


  1. More reading?

    Why We Procrastinate?

    Procrastinators are made not born. Experts show why people choose sabotage over self-regulation.
    By Hara Estroff Marano, published on July 01, 2005 – last reviewed on October 07, 2010

    There are many ways to avoid success in life, but the most sure-fire just might be procrastination. Procrastinators sabotage themselves. They put obstacles in their own path. They actually choose paths that hurt their performance.

    Why would people do that? I talked to two of the world’s leading experts on procrastination: Joseph Ferrari, Ph.D., associate professor of psychology at De Paul University in Chicago, and Timothy Pychyl, Ph.D., associate professor of psychology at Carleton University in Ottawa, Canada. Neither one is a procrastinator, and both answered my many questions immediately.

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  2. Why Do We Procrastinate?


    (WebMD) The reason we procrastinate may be more about confidence than perfectionism, a new study says.

    Contrary to popular belief, procrastinators generally aren’t perfectionists; instead, they’re more likely to delay tasks they’re not confident about, says researcher Piers Steel, Ph.D.

    Steel is an assistant professor in the human resources and organizational dynamics department of Canada’s University of Calgary.

    “Essentially, procrastinators have less confidence in themselves, less expectancy that they can actually complete a task,” Steel says in a University of Calgary news release.

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  3. Stop Procrastination- -Now!
    Styles of Procrastination; Time Management Tips

    By Nancy Schimelpfening, Guide

    Updated June 11, 2009 Health’s Disease and Condition content is reviewed by the Medical Review Board

    Never do today what you can put off for tomorrow. Better yet, never put off ’til tomorrow what you can avoid altogether!

    I don’t know who coined these phrases, but they must have been a depressive. The symptoms that we face, such as fatigue and hopelessness, make it so easy to say to ourselves, “I’ll just put this off until tomorrow when I feel better”. Before we know it, that deadline is creeping up on us and we’re starting to panic. What’s the best way to deal with panic? Hide your head in the sand and hope it goes away! Not really, but procrastination an easy habit to fall into and as the panic mounts, so does the depression. The more depressed we get, the more we avoid reality.

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  4. Why do we procrastinate on the good stuff too?
    January 11th, 2010 Sarah From – Community Contributor
    Categories | Community Contributions | Psychology of GTD

    A Community Contribution from Sarah From

    A recent article in the New York Times highlights new research on a fascinating phenomenon: the procrastination of pleasure. Not only do we Procrastinationavoid the tasks we dread, we also put off activities we enjoy. Redeeming gift cards, using frequent flier miles, and visiting hometown landmarks all belong to the category of activities we express the desire and intention to do, but chronically put off to another day.

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  5. The Incredible Print Advertisement of Nike

    Nike is one of the biggest brands in the world, instantly recognisable with the iconic Swoosh logo and “Just Do It”™ slogan. For over 45 years the company has been producing quality sportswear, and has forged its identity with advertising in all forms of media, using cutting edge graphic design to develop its brand image. This post pulls together thirty examples of Nike’s™ incredible print ads.

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  6. Sunday, November 18, 2007

    Classic Nike Print Ads
    Obviously, Nike is worth billions. They revenued 16325.90 million last year and a ton of that goes to marketing. I love Nike ads almost as much as I love some of their sneaks.
    Check out some of these past Nike print ads. These first two are some of the more recent ones.

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