What the Heck Are They Showing on the Television?

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By Fareeha Qayoom


don’t watch cable TV as a rule. But I do sit with my mom when she watches television sometimes (just to be sociable).


A couple of days ago, I sat with her for a bit. Saw two shows (Drama) – “Khudda Dhek rah hai” – two characters – a husband and wife – were fighting. Apparently, the husband than very graphically and literally bashed his wife. Scene changed. A servant then ran to the parents and reported that “your son is hitting your daughter in law. Please go and save her.” The mother and lady of the house told the servant to butt out. It was not his business.

Another show – “Kaneez” or something. A man is apparently hitting a servant girl. (She is his secret wife) but his aunt doesn’t know that. She thinks he is having an affair with her or something. She catches him hitting her. The servant girl’s mom is also watching. Apparently, it’s no big deal. Both women take it for granted that this guy can slap this woman around…

What kind of television are we showing the masses? Are we raising awareness or doing its direct opposite – giving men the license to behave like that on national TV? You decide.

I personally do not subscribe to showing such graphic scenes (that involve hitting women) on national TV even if they are a work of fiction. You are just endorsing bad behavior. Please do not tell such stories. Find better subjects where women are respected and empowered. Not diminished and suppressed. I think the policy makers need to take notice.

Please do raise your voice if you agree with me.


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Fareeha Qayoom
Fareeha Qayoom
Publisher and editor-in-chief of Tkfr.com and former print editions of The Knit-Xtyle Fashion Review (tkfr), a trade newsletter for the textile and apparel industry of Pakistan. In short, Publisher, editor, and a blogger. In addition, she has served as Managing Editor of MIT Technology Review Pakistan, print and web editions (2015-16). Total of 7 editions were published under her leadership by ITU, Punjab's first public technology university under the license of MIT Technology Review (USA). She has also managed Value Mag in the same capacity, a real estate and lifestyle magazine for Value TV - 2008-9. Published freelancer for The News on Sunday 1994-96. Fareeha has over 21 years of solid management experience – of managing brands (like Harley Davidson, Munsingwear, Chaps, Chaps Ralph Lauren etc.,), Retailers (like Target, Mervyns, Kohl's, Marks and Spencer etc.,), customers (VPs, Product Managers, Unit Managers, and Buyers), and products (apparel - woven, knits, men's, women's, children's, Print and online publishing units), projects, teams, and processes, information, content, and data, staff, vendors, and time. Versatile and adaptable with international exposure, communication and language skills (oral and written), and a consistent track record of achieving company targets and objectives, plus a MA in Political Science from Punjab University, a MSc in Economics from La Salle University, Louisiana, USA, and a BA in Economics from Kinnaird College for Women.

1 Comment

  1. Sadiakhanum says:

    I 100% agree with you. I also do not watch these but sometime just to get an idea what is going on, catch a program, it is so bad that I cannot imagine who watches it.

    Miss classic old dramas…

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