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Some commercials are better than programs – for example, Ufone ads. Some make you laugh like Shahid Afridi’s ad for Head and Shoulders shampoo – “mera mind may bahut kuch…except dandruff ki parshani kay” (Translation : I have lots on my mind except worrying about dandruff)– some leave you mystified – like Super biscuits ad. By Fareeha Qayoom

By Fareeha Qayoom

 

I

hate commercial breaks between shows.  However, some commercials are better than programs – for example, Ufone ads.

 

Some make you laugh like Shahid Afridi’s ad for Head and Shoulders shampoo – “mera mind may bahut kuch…except dandruff ki parshani kay” (Translation : I have lots on my mind except worry about dandruff)– he sounds like a complete airhead in this one…

 

httpv://www.youtube.com/watch?v=5espPsGZsjw

 

and remember this one? Zong’s M9 package ad….

 

httpv://www.youtube.com/watch?v=efLAzBspYjo

 

Some leave you mystified – like Super biscuits ad. Really.  Are we really talking about the same cookies?

httpv://www.youtube.com/watch?v=SLNOUxFzhlc

 

Television screen
Photo by Yan Basque

It reminds me of Art Buchwald’s “Hooray for Commercials”  – (Reader’s Digest Fun and Laughter, a Treasure House of Humor – page 19 -21) – it goes something like this – quote:

 

“There has been a great deal of talk about the number of commercials on television. The Federal Communications Commission chairman has complained, as have viewers, who for some reason think they have rights.

 

We happen to be one of those who think there aren’t enough commercials. After watching what else television has to offer, we have decided we’d rather watch commercials. But every time we tune one in, it’s interrupted by a program. Some of the commercials would make wonderful shows if there weren’t so many programs scheduled.

 

For example, we were watching a wonderful scene one day of a plane following a beautiful girl in a car. The plane landed on the highway and the pilot got out, went up to the girl and asked her the name of her car. ‘It’s a…., of course,’ she said. But before she could ask the pilot what kind of plane he was flying, the commercial was interrupted by a stupid baseball game. They never did get back to the couple again.

 

We happen to enjoy toothpaste commercials, the ones that tell how half the school used a certain kind of toothpaste and half the school didn’t. The half that used the special toothpaste had far fewer cavities. But they never show you the half that didn’t use the special toothpaste. We’d be interested to know how they felt about being given the wrong toothpaste. Surely the parents must have been furious paying for all those cavities. Perhaps the kids with fewer cavities had their teeth knocked out by kids who had to go to the dentist. But just when the commercials get interesting, somebody like Batman or the Green Hornet comes on and spoils the show.

 

Then there are the deodorant advertisements. A girl complains that no one takes her out on dates. Her girl friend whispers the name of a deodorant. Sure enough, in the next scene the girl’s dancing in the prom. Will the guy ask her to marry him? Will he ask her the name of the deodorant? Will he ask her the name of her girl friend?  Nobody knows.

 

The most maddening commercials are the ones for soap. We see a beautiful girl getting into a shower. She starts sudsing herself up real good, and tells you how wonderful the soap feels on her skin. You wait patiently for her to rinse off and step out of the shower. Wouldn’t anybody? But just when the shower door opens you find yourself staring at ‘Gun smoke’ and some dirty ranch hand eating beans with his fingers.

 

If we were the FCC chairman, we’d do away with television programs and just let them broadcast commercials. There is more plot, more substance and better writing in one detergent ad than in most of the stuff that they show on the air.” Unquote

 

Here is a selection of Ufone ads: Enjoy!

 

httpv://www.youtube.com/watch?v=AoTU5OpxqKw

httpv://www.youtube.com/watch?v=73RXt2EOlVY

httpv://www.youtube.com/watch?v=elnOdigFPwc

httpv://www.youtube.com/watch?v=MhN9u3ftzus

httpv://www.youtube.com/watch?v=Zx0-nrjp0bM

httpv://www.youtube.com/watch?v=ee9u9YofNLg

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Fareeha Qayoom
Fareeha Qayoom
Publisher and editor-in-chief of Tkfr.com and former print editions of The Knit-Xtyle Fashion Review (tkfr), a trade newsletter for the textile and apparel industry of Pakistan. In short, Publisher, editor, and a blogger. In addition, she has served as Managing Editor of MIT Technology Review Pakistan, print and web editions (2015-16). Total of 7 editions were published under her leadership by ITU, Punjab's first public technology university under the license of MIT Technology Review (USA). She has also managed Value Mag in the same capacity, a real estate and lifestyle magazine for Value TV - 2008-9. Published freelancer for The News on Sunday 1994-96. Fareeha has over 21 years of solid management experience – of managing brands (like Harley Davidson, Munsingwear, Chaps, Chaps Ralph Lauren etc.,), Retailers (like Target, Mervyns, Kohl's, Marks and Spencer etc.,), customers (VPs, Product Managers, Unit Managers, and Buyers), and products (apparel - woven, knits, men's, women's, children's, Print and online publishing units), projects, teams, and processes, information, content, and data, staff, vendors, and time. Versatile and adaptable with international exposure, communication and language skills (oral and written), and a consistent track record of achieving company targets and objectives, plus a MA in Political Science from Punjab University, a MSc in Economics from La Salle University, Louisiana, USA, and a BA in Economics from Kinnaird College for Women.

5 Comments

  1. more?

    http://www.veryfunnyads.com/

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  2. 30 Funny Print Ads that’ll Make You Laugh
    http://webdesignledger.com/inspiration/30-funny-print-ads-thatll-make-you-laugh

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  3. M(ad) women
    By Batool Zehra
    Published: March 6, 2011

    The Pakistani woman today has more choices open to her than ever before. Not only are more girls opting for higher education, they are actually outperforming their male peers.

    http://tribune.com.pk/story/126386/mad-women/

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  4. Dawn.com – Letter to the editor…

    Questionable television commercial
    TV channels these days are showing a commercial of a detergent powder company. It shows a few naughty schoolchildren pulling down the trouser of a junior/weak student.
    http://www.dawn.com/2011/03/14/questionable-television-commercial.html

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  5. funny…

    Ufone’s Nargis Fakhri ad spoof goes viral

    Ufone has managed to capture the attention of the masses once again with its marketing campaign that has gone viral today. The company took advantage of the recent Nargis Fakhri advert that had become one of the most widely discussed topics on social media lately to create a hilarious version of the advert. Faisal Qureshi can be seen to be posing in the exact same manner as Nargis Fakhri in Ufone’s advert.

    http://nation.com.pk/entertainment/28-Dec-2015/ufone-s-nargis-fakhri-advert-goes-viral

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