By Fareeha Qayoom
hate commercial breaks between shows. However, some commercials are better than programs – for example, Ufone ads.
Some make you laugh like Shahid Afridi’s ad for Head and Shoulders shampoo – “mera mind may bahut kuch…except dandruff ki parshani kay” (Translation : I have lots on my mind except worry about dandruff)– he sounds like a complete airhead in this one…
and remember this one? Zong’s M9 package ad….
Some leave you mystified – like Super biscuits ad. Really. Are we really talking about the same cookies?
It reminds me of Art Buchwald’s “Hooray for Commercials” – (Reader’s Digest Fun and Laughter, a Treasure House of Humor – page 19 -21) – it goes something like this – quote:
“There has been a great deal of talk about the number of commercials on television. The Federal Communications Commission chairman has complained, as have viewers, who for some reason think they have rights.
We happen to be one of those who think there aren’t enough commercials. After watching what else television has to offer, we have decided we’d rather watch commercials. But every time we tune one in, it’s interrupted by a program. Some of the commercials would make wonderful shows if there weren’t so many programs scheduled.
For example, we were watching a wonderful scene one day of a plane following a beautiful girl in a car. The plane landed on the highway and the pilot got out, went up to the girl and asked her the name of her car. ‘It’s a…., of course,’ she said. But before she could ask the pilot what kind of plane he was flying, the commercial was interrupted by a stupid baseball game. They never did get back to the couple again.
We happen to enjoy toothpaste commercials, the ones that tell how half the school used a certain kind of toothpaste and half the school didn’t. The half that used the special toothpaste had far fewer cavities. But they never show you the half that didn’t use the special toothpaste. We’d be interested to know how they felt about being given the wrong toothpaste. Surely the parents must have been furious paying for all those cavities. Perhaps the kids with fewer cavities had their teeth knocked out by kids who had to go to the dentist. But just when the commercials get interesting, somebody like Batman or the Green Hornet comes on and spoils the show.
Then there are the deodorant advertisements. A girl complains that no one takes her out on dates. Her girl friend whispers the name of a deodorant. Sure enough, in the next scene the girl’s dancing in the prom. Will the guy ask her to marry him? Will he ask her the name of the deodorant? Will he ask her the name of her girl friend? Nobody knows.
The most maddening commercials are the ones for soap. We see a beautiful girl getting into a shower. She starts sudsing herself up real good, and tells you how wonderful the soap feels on her skin. You wait patiently for her to rinse off and step out of the shower. Wouldn’t anybody? But just when the shower door opens you find yourself staring at ‘Gun smoke’ and some dirty ranch hand eating beans with his fingers.
If we were the FCC chairman, we’d do away with television programs and just let them broadcast commercials. There is more plot, more substance and better writing in one detergent ad than in most of the stuff that they show on the air.” Unquote
Here is a selection of Ufone ads: Enjoy!