March 9, 2010

Why is the apparel industry down in Lahore?

“Our edge was always the production capacity. We never based it on innovative product line. Strategically we need to bridge the gap- improving productivity and efficiencies, bringing the prices down, and producing a quality product on-time consistently. Basics of production are missing in all three industrial cities of Pakistan. Karachi has managed to do better than Lahore because they operate on lower overheads. Our production tracking is weak,” asserts Azhar Iqbal, CEO Leisure Textiles. By Fareeha Qayoom
February 20, 2010

Couture: featuring a contemporary bride

“Prices are excessive for Basic Silhouettes,” asserts Fatima Mufti By Fareeha Qayoom
February 20, 2010

Couture: featuring a traditional bride

“Traditional Colors are still in vogue,” asserts Barkat Ali By Fareeha Qayoom
February 15, 2010

Haute and Sizzling Vaneeza Ahmed

“I have no time to do anything other than work. Any spare time I have, I end up spending it with my family. I am very focused on my work – I don’t feel I am missing out in my life by working non-stop. I am very fulfilled and happy.” By Fareeha Qayoom