March 16, 2014

Denim: Another Fashion Note from the Trenches

Cuts are about people’s shapes anyway. ‘One cut fits’ all can never be an enduring formula. Brands and retailers that cater to different shapes, cuts, washes and maximum range of sizes endure. The rest get left behind. By Fareeha Qayoom
December 27, 2013

‘Back to the land’ Eco-Fashion

We started with more expensive brands first. An average sweater from imported brand retailers will cost more than PKR 6-7K on an average. A really good sweater might cost even more. (HKB used to be a good resource of imported, fake branded designer sweaters but for the past few years, they have gone to the dogs as well). By Fareeha Qayoom
August 20, 2013

Retail: Rang Ja – Very a La Country…

Overall I love the store and I think this particular ‘Bareeze’ brand is promising addition to our local repertoire – in fact, it’s the first local ready to wear brand that I really think is interesting, slightly edgy and wearable, not to mention, “Made in Pakistan” for Pakistan by Pakistan and of Pakistan. (No, I have not been paid to write this review). By Fareeha Qayoom
June 30, 2013

Year 2013: Fabric Report – Prices Hit the Roof!

Most of these fabric yardages do not endure beyond one summer – they wear out too quickly – they might not even last ten washes. This is why a ready to wear trouser or top or woven button down shirt from an international brand feels like a bargain now. The other day, a senior colleague purchased a very nice embellished woven top from Mango for about PKR 3000 at full price while we were browsing the malls - I told her to go for it as the price seemed reasonable to me. Mango is a high street brand in UK – know what I mean? By Fareeha Qayoom