March 6, 2015

Trend Report: Autumn-Winter 2015

Androgynous style, gender blur, unisex – in fact, no demarcation between feminine and masculine clothes. “On the street these days, you can’t always tell who’s a guy and who’s a girl,” Ed Burstell, the managing director of Liberty of London was reported as saying by New York Times and “Sexuality is inside. It’s a private thing,” as Alessandro Michele said for Gucci. By Fareeha Qayoom
March 16, 2014

Denim: Another Fashion Note from the Trenches

Cuts are about people’s shapes anyway. ‘One cut fits’ all can never be an enduring formula. Brands and retailers that cater to different shapes, cuts, washes and maximum range of sizes endure. The rest get left behind. By Fareeha Qayoom
December 27, 2013

‘Back to the land’ Eco-Fashion

We started with more expensive brands first. An average sweater from imported brand retailers will cost more than PKR 6-7K on an average. A really good sweater might cost even more. (HKB used to be a good resource of imported, fake branded designer sweaters but for the past few years, they have gone to the dogs as well). By Fareeha Qayoom
August 20, 2013

Retail: Rang Ja – Very a La Country…

Overall I love the store and I think this particular ‘Bareeze’ brand is promising addition to our local repertoire – in fact, it’s the first local ready to wear brand that I really think is interesting, slightly edgy and wearable, not to mention, “Made in Pakistan” for Pakistan by Pakistan and of Pakistan. (No, I have not been paid to write this review). By Fareeha Qayoom