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Hang Ten: stuff you can wear By Fareeha Qayoom

Hang Ten: stuff you can wear

By Fareeha Qayoom

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he era of Departmental stores is here to stay. HKB, Al-Fatah, Potpourri stores are one example of this emerging trend. Malls like Pace are another. Irfan Textiles, however, has the distinct honor of single handedly, pioneering and launching the era of specialty stores’ retailing in Pakistan! Hang Ten is the ultimate shopping experience for people looking for casual lifestyle apparel and accessories.

Talking to Ahmed Irfan, Director – Irfan Textiles, Tkfr learned that Irfan Textiles holds the franchise rights for Hang Ten, Head, Jockey, American Wilderness and Slazenger for Pakistan and the Middle East. “Hang Ten is the only national retailer operating in Pakistan right now. We design, manufacture and merchandise our products for Pakistan and the Middle East markets under the company name – Famous Brands Pvt. Ltd.” He continues, “Our marketing strategy is simple – reasonable price, good quality and exclusive designs.” Explaining why they named their stores Hang Ten, Ahmed Irfan comments, “Well, simple really, we needed to attract the customers with an instantly identifiable famous brand name. We stock many brands in the shop, Slazenger, Jockey … our objective is to provide our customers the exclusivity of designer labels at a reasonable price.” ■

This article was originally published in the print edition of the “The Knit-Xtyle Fashion Review,” Tkfr issue 7, 1998

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Fareeha Qayoom
Fareeha Qayoom
Publisher and editor-in-chief of and former print editions of The Knit-Xtyle Fashion Review (tkfr), a trade newsletter for the textile and apparel industry of Pakistan. In short, Publisher, editor, and a blogger. In addition, she has served as Managing Editor of MIT Technology Review Pakistan, print and web editions (2015-16). Total of 7 editions were published under her leadership by ITU, Punjab's first public technology university under the license of MIT Technology Review (USA). She has also managed Value Mag in the same capacity, a real estate and lifestyle magazine for Value TV - 2008-9. Published freelancer for The News on Sunday 1994-96. Fareeha has over 21 years of solid management experience – of managing brands (like Harley Davidson, Munsingwear, Chaps, Chaps Ralph Lauren etc.,), Retailers (like Target, Mervyns, Kohl's, Marks and Spencer etc.,), customers (VPs, Product Managers, Unit Managers, and Buyers), and products (apparel - woven, knits, men's, women's, children's, Print and online publishing units), projects, teams, and processes, information, content, and data, staff, vendors, and time. Versatile and adaptable with international exposure, communication and language skills (oral and written), and a consistent track record of achieving company targets and objectives, plus a MA in Political Science from Punjab University, a MSc in Economics from La Salle University, Louisiana, USA, and a BA in Economics from Kinnaird College for Women.

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