Hang Ten: stuff you can wear
By Fareeha Qayoom
he era of Departmental stores is here to stay. HKB, Al-Fatah, Potpourri stores are one example of this emerging trend. Malls like Pace are another. Irfan Textiles, however, has the distinct honor of single handedly, pioneering and launching the era of specialty stores’ retailing in Pakistan! Hang Ten is the ultimate shopping experience for people looking for casual lifestyle apparel and accessories.
Talking to Ahmed Irfan, Director – Irfan Textiles, Tkfr learned that Irfan Textiles holds the franchise rights for Hang Ten, Head, Jockey, American Wilderness and Slazenger for Pakistan and the Middle East. “Hang Ten is the only national retailer operating in Pakistan right now. We design, manufacture and merchandise our products for Pakistan and the Middle East markets under the company name – Famous Brands Pvt. Ltd.” He continues, “Our marketing strategy is simple – reasonable price, good quality and exclusive designs.” Explaining why they named their stores Hang Ten, Ahmed Irfan comments, “Well, simple really, we needed to attract the customers with an instantly identifiable famous brand name. We stock many brands in the shop, Slazenger, Jockey … our objective is to provide our customers the exclusivity of designer labels at a reasonable price.” ■
This article was originally published in the print edition of the “The Knit-Xtyle Fashion Review,” Tkfr issue 7, 1998