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Raw Power
November 29, 2012
all that you can't leave behind
2013: Happy New Year!
January 1, 2013

By Fareeha Qayoom



Haven’t seen you in quite a while
I was down the hold just passing time
Last time we met was a low-lit room
We were as close together as a bride and groom
We ate the food, we drank the wine
Everybody having a good time
Except you
You were talking about the end of the world

I took the money
I spiked your drink
You miss too much these days if you stop to think
You lead me on with those innocent eyes
You know I love the element of surprise
In the garden I was playing the tart
I kissed your lips and broke your heart
You…you were acting like it was
The end of the world


In my dream I was drowning my sorrows
But my sorrows, they learned to swim
Surrounding me, going down on me
Spilling over the brim
Waves of regret and waves of joy
I reached out for the one I tried to destroy
You…you said you’d wait
’til the end of the world


Until the End of the World, from Achtung Baby 1991, U2



The other day I realized, I pretty much live a very insular life.


I am self absorbed, doing my own thing, going to work, coming home, watching TV, reading a book, playing with the kids (my nephew and niece) talking to my family (but only on superficial level), going out (shopping, eating out, meeting friends), you know, all normal, everyday kind of hedonistic activities that other normal people are doing too while people around me are dying – on TV, in the news, in real life – every day. The reality is pretty gruesome.


How do you block that out? You do that by not watching TV, not reading the news, surrounding yourself with all things superficial; living your life on the surface – you know, playing Ostrich. Believe me, it works.


My point, getting serious is not an option. Things are already very serious. And the fact that reading the news, watching news shows on TV, surrounding myself with intellectuals (in real life, on TV or on the news) talking things to death actually doesn’t change that reality one whit anyway.


It doesn’t matter.  Nothing matters. It’s all much ado about nothing. (Besides, what really matters is what you think matters. After all, its all about you. Your life, your ideas, your philosophy, your accountability,or your lack of it, your legacy).

Why get influenced by others? Free your mind and do your own thing. Be yourself. Be free. Forge your own path. “To thine own self be true.”




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Fareeha Qayoom
Fareeha Qayoom
Publisher and editor-in-chief of and former print editions of The Knit-Xtyle Fashion Review (tkfr), a trade newsletter for the textile and apparel industry of Pakistan. In short, Publisher, editor, and a blogger. In addition, she has served as Managing Editor of MIT Technology Review Pakistan, print and web editions (2015-16). Total of 7 editions were published under her leadership by ITU, Punjab's first public technology university under the license of MIT Technology Review (USA). She has also managed Value Mag in the same capacity, a real estate and lifestyle magazine for Value TV - 2008-9. Published freelancer for The News on Sunday 1994-96. Fareeha has over 21 years of solid management experience – of managing brands (like Harley Davidson, Munsingwear, Chaps, Chaps Ralph Lauren etc.,), Retailers (like Target, Mervyns, Kohl's, Marks and Spencer etc.,), customers (VPs, Product Managers, Unit Managers, and Buyers), and products (apparel - woven, knits, men's, women's, children's, Print and online publishing units), projects, teams, and processes, information, content, and data, staff, vendors, and time. Versatile and adaptable with international exposure, communication and language skills (oral and written), and a consistent track record of achieving company targets and objectives, plus a MA in Political Science from Punjab University, a MSc in Economics from La Salle University, Louisiana, USA, and a BA in Economics from Kinnaird College for Women.


  1. More reading?

    27 Reasons Why Nothing Matters
    Having a rough day? Don’t worry about it! You’re just an atom in a molecule in a grain of sand on a tiny beach on the vast continent of the cosmos! You are small and the universe is indifferent!!!

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  2. Nothingness: Why nothing matters
    24 November 2011 by Brian Greene

    SHAKESPEARE had it right, even in ways he couldn’t have imagined. For centuries, scientists have indeed been making much ado about nothing – and with good reason. Nothing, or rather what we’ve long taken to be nothing, may be the key to understanding everything from why particles have mass to the expansion of the universe. As explored in this special issue of New Scientist (see “The nature of nothingness”), nothing is a rich and subtle subject whose biography is far from finished.

    The modern story of nothing began with a thought experiment dreamed up by Isaac Newton. Imagine two identical rocks, tied together with a string, whirling around their common centre. The string pulls taut. But, Newton asked, how would we explain the taut string if the rocks were spinning in an otherwise empty universe? Since motion is relative, and the rocks aren’t moving relative to one another, what sets the benchmark for their motion? Newton concluded that the answer had to be, well, nothing: the string pulls taut because the rocks are moving relative to empty space itself.

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  3. Meaning of life
    From Wikipedia, the free encyclopedia

    The Meaning of Life
    First published Tue May 15, 2007

    God-Centered Views
    The most widely held and influential God-based account of meaning in life is that one’s existence is more significant, the better one fulfills a purpose God has assigned. The familiar idea is that God has a plan for the universe and that one’s life is meaningful to the degree that one helps God realize this plan, perhaps in the particular way God wants one to do so. Fulfilling God’s purpose (and doing so freely and intentionally) is the sole source of meaning, with the existence of an afterlife not necessary for it (Brown 1971; Levine 1987; Cottingham 2003). If a person failed to do what God intends him to do with his life, then, on the current view, his life would be meaningless.

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  4. What Is The Meaning Of Life?
    The following answers to this central philosophical question each win a random book. Sorry if your answer doesn’t appear: we received enough to fill twelve pages…

    Why are we here? Do we serve a greater purpose beyond the pleasure or satisfaction we get from our daily activities – however mundane or heroic they may be? Is the meaning of life internal to life, to be found inherently in life’s many activities, or is it external, to be found in a realm somehow outside of life, but to which life leads? In the internal view it’s the satisfaction and happiness we gain from our actions that justify life. This does not necessarily imply a selfish code of conduct. The external interpretation commonly makes the claim that there is a realm to which life leads after death. Our life on earth is evaluated by a supernatural being some call God, who will assign to us some reward or punishment after death. The meaning of our life, its purpose and justification, is to fulfill the expectations of God, and then to receive our final reward. But within the internal view of meaning, we can argue that meaning is best found in activities that benefit others, the community, or the Earth as a whole. It’s just that the reward for these activities has to be found here, in the satisfactions that they afford within this life, instead of in some external spirit realm.

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  5. The meaning of life

    The more complex the structure the more effective is the energy dissemination. Populations are better in this respect than single individuals; ecosystems even more so, and most effective of all – so far – are human high-tech societies.

    Thus, goes the argument, the second law of thermodynamics is not contrary to the existence of life; rather, it is the cause of life. That law drives evolution to higher levels of complexity and to more sophisticated societies and technologies for the sole purpose of disseminating energy gradients.

    So life, at long last, has a higher meaning in the eyes of science – even if serving the second law of thermodynamics is not exactly what the religiously faithful had in mind.

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  6. Meaning of life – religious perspective

    its opposite
    The Meaningfulness of Lives

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