Pakistan: Life goes on in spite of load-shedding!

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May 13, 2011
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May 21, 2011

WAPDA and Overload’s celebration of life - Batti By Fareeha Qayoom


WAPDA and Overload’s celebration of life – Batti

By Fareeha Qayoom



was surfing the channels in search of news this morning before leaving for work when I caught the chorus line of Overload’s latest single – “Batti” – loved it; not because the beat was excellent or the vocals were so heartfelt or because the video was interesting…what struck a chord with me were the words – “batti ayay ya na ayay – Dhol bajay ga!” (Literal translation: regardless of power outages, the drum will beat on!”)


Yes, life goes on in Pakistan in spite of WAPDA’s best efforts to grind things to a halt. Overload’s comment on our current affairs is spot on and in retrospect extremely funny since nothing is funnier than the truth…



Here’s Overload’s take on Pakistan’s power outages!

Batti by Overload





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Fareeha Qayoom
Fareeha Qayoom
Publisher and editor-in-chief of and former print editions of The Knit-Xtyle Fashion Review (tkfr), a trade newsletter for the textile and apparel industry of Pakistan. In short, Publisher, editor, and a blogger. In addition, she has served as Managing Editor of MIT Technology Review Pakistan, print and web editions (2015-16). Total of 7 editions were published under her leadership by ITU, Punjab's first public technology university under the license of MIT Technology Review (USA). She has also managed Value Mag in the same capacity, a real estate and lifestyle magazine for Value TV - 2008-9. Published freelancer for The News on Sunday 1994-96. Fareeha has over 21 years of solid management experience – of managing brands (like Harley Davidson, Munsingwear, Chaps, Chaps Ralph Lauren etc.,), Retailers (like Target, Mervyns, Kohl's, Marks and Spencer etc.,), customers (VPs, Product Managers, Unit Managers, and Buyers), and products (apparel - woven, knits, men's, women's, children's, Print and online publishing units), projects, teams, and processes, information, content, and data, staff, vendors, and time. Versatile and adaptable with international exposure, communication and language skills (oral and written), and a consistent track record of achieving company targets and objectives, plus a MA in Political Science from Punjab University, a MSc in Economics from La Salle University, Louisiana, USA, and a BA in Economics from Kinnaird College for Women.


  1. more reading?

    Overload – batti vs. bijli

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  2. YouTube video of the day: Overload – Batti
    By Shaheryar Popalzai
    Published: April 1, 2011

    Overload recently released a single, Batti, which features the band’s founding member and drummer now on vocals. Yes, Farhad Humayun after an overdose of experimentation finally decided to have a go at vocals himself.

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  3. In case its unavailable at Youtube: here’s another link:

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