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Pretty self-explanatory - enjoy!

By Fareeha Qayoom

comic 4

Pretty Self-explanatory – Enjoy!



Strings – Mein tou Dekhoonga




Ali Zafar – Chal Dil Meray




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Fareeha Qayoom
Fareeha Qayoom
Publisher and editor-in-chief of and former print editions of The Knit-Xtyle Fashion Review (tkfr), a trade newsletter for the textile and apparel industry of Pakistan. In short, Publisher, editor, and a blogger. In addition, she has served as Managing Editor of MIT Technology Review Pakistan, print and web editions (2015-16). Total of 7 editions were published under her leadership by ITU, Punjab's first public technology university under the license of MIT Technology Review (USA). She has also managed Value Mag in the same capacity, a real estate and lifestyle magazine for Value TV - 2008-9. Published freelancer for The News on Sunday 1994-96. Fareeha has over 21 years of solid management experience – of managing brands (like Harley Davidson, Munsingwear, Chaps, Chaps Ralph Lauren etc.,), Retailers (like Target, Mervyns, Kohl's, Marks and Spencer etc.,), customers (VPs, Product Managers, Unit Managers, and Buyers), and products (apparel - woven, knits, men's, women's, children's, Print and online publishing units), projects, teams, and processes, information, content, and data, staff, vendors, and time. Versatile and adaptable with international exposure, communication and language skills (oral and written), and a consistent track record of achieving company targets and objectives, plus a MA in Political Science from Punjab University, a MSc in Economics from La Salle University, Louisiana, USA, and a BA in Economics from Kinnaird College for Women.


  1. More reading?

    Hypocrisy is the state of pretending to have beliefs, opinions, virtues, feelings, qualities, or standards that one does not actually have. Hypocrisy involves the deception of others and is thus a kind of lie.

    Hypocrisy is not simply failing to practice those virtues that one preaches. Samuel Johnson made this point when he wrote about the misuse of the charge of “hypocrisy” in Rambler No. 14:

    Nothing is more unjust, however common, than to charge with hypocrisy him that expresses zeal for those virtues which he neglects to practice; since he may be sincerely convinced of the advantages of conquering his passions, without having yet obtained the victory, as a man may be confident of the advantages of a voyage, or a journey, without having courage or industry to undertake it, and may honestly recommend to others, those attempts which he neglects himself.[1]

    Thus, an alcoholic’s advocating temperance, for example, would not be considered an act of hypocrisy so long as the alcoholic made no pretense of constant sobriety.

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  2. Double standard
    From Wikipedia, the free encyclopedia
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    For the monetary usage, see Bimetallism.

    A double standard is the unjust application of different sets of principles for similar situations. The concept implies that a single set of principles encompassing all situations (a “single standard”) is the desirable ideal.[1] The term has been used in print since at least 1895.[2] A double standard may take the form of an instance in which certain concepts (often, for example, a word, phrase, social norm, or rule) are perceived as acceptable to be applied by one group of people, but are considered unacceptable—taboo—when applied by another group.

    A double standard, thus, can be described as a sort of biased, morally unfair suspension (toward a certain group) of the principle that all are equal in their freedoms. Such double standards are seen as unjustified because they violate a basic maxim of modern legal jurisprudence: that all parties should stand equal before the law. Double standards also violate the principle of justice known as impartiality, which is based on the assumption that the same standards should be applied to all people, without regard to subjective bias or favoritism based on social class, rank, ethnicity, gender, religion, sexual orientation, species or other distinctions. A double standard violates this principle by holding different people accountable according to different standards. The phrase “life is not fair” may be invoked in order to mollify concerns over double standards.

    There is a distinction to be made between double standards and hypocrisy, which implies the stated or presumed acceptance of a single standard a person claims to hold himself or herself accountable to, but which, in practice, may be disregarded. Being hypocritical to the double-standard is then a positive example of hypocrisy as well.

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  3. Hypocrisy of Pakistan’s ruling elite
    The BBC Urdu service’s Masud Alam says a contempt for the law has always permeated throughout Pakistan’s ruling class.

    Senior government functionaries in Pakistan are fond of complaining, in private, that the nation they are serving is averse to following the dictates of law.

    Pakistani parliament
    The laws are broken by those who made them

    That if something does not work in this country it is because the common man does not follow the system.

    Lack of education, lack of discipline and lack of respect for the law are just some of the misdemeanours on the part of a populace that hampers the pace of progress.

    A section of Pakistanis – the so-called educated and those living abroad – also subscribe to this preposterous notion.

    But in truth, things could not be more different.

    ‘A few drops’

    It is the incompetence of the bureaucracy, the ignorance of lawmakers, the greed of the military for power and riches – combined with a glaring contempt for the law on the part of all three groups – that has created and then compounded the social anarchy that everyone is now forced to live in.

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  4. Paranoia, perversion, and hypocrisy of Pakistan’s middle class – by Nadeem Paracha

    According to my own experience as a journalist covering the Pakistan music scene in the 1990s, it is never a good idea to encourage pop musicians to start making political statements. As an idea it can be exciting and relevant, but since much of the modern pop music scene in Pakistan originates from middle-class settings, one can thus expect nothing more than self-righteous droning and quasi-reactionary drawing-room demagoguery usually found in the urban bourgeoisie and petty-bourgeois sections of society.

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  5. Confronting Pakistan’s culture of hypocrisy
    Sunday, 12 September 2010 05:59
    By Mohsin Hamid

    The spot-fixing scandal has broken my heart. I’m a die-hard Pakistan cricket fan. Yes, I’d long heard about the corruption in our team, including by some of our greatest players in the 1990s. But I never wanted to believe it.

    So when I saw the no-ball video evidence last month, it shook me. I was disgusted by our players, and even more so by the Pakistan Cricket Board. Whether or not anyone is convicted of a crime, if the video wasn’t a fake (and there’s no reason to think it was), then it and the horrifying behaviour of our officials in response are all I need to be convinced that our national cricket administration is rotten to the core.

    Originally published by Dawn

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  6. Citizens of hypocrisy: Can a petition save Pakistan?
    Ema Anis March 12, 2011

    At the first protest I attended, Karachi Unversity students were protesting against the frequent riots by student political wings.

    It was grand. A large number of young people, full of energy, were screaming, excitedly holding up placards.

    Not a single one of them seemed to care about what was written on the placards they were holding. It was all about being at the front, holding the best placard, shouting slogans at the tops of their lungs, and most importantly, getting coverage from the media.

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  7. Building character to build nations
    By Asad Zaman
    Published: June 23, 2011

    The torture and burning of Bruno and other scientists, and the forced recantation of Galileo’s heliocentric theory, created a conflict between the Church and science in Europe. This resulted in bitterness which persists to this day. Some years ago, a petition by a Jesuit college for affiliation was rejected by the California Institute of Technology because a faculty member proclaimed “remember Galileo!”. Some scientists go out of their way to discredit religion. For instance, they argue that religion was invented to explain natural phenomenon like rain, lightning, etc. Now that science provides better explanations, religion is no longer needed.

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