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All the major style books advise you to first create your own inspiration board – this will help you plan the wardrobe of your dreams. Your style choices should allow you to express yourself. By Fareeha Qayoom

By Fareeha Qayoom



ll the major style books advise you to first create your own inspiration board – this will help you plan the wardrobe of your dreams. Your style choices should allow you to express yourself. So in an idle moment today – I decided to create my own…


My personal Style statement

Be true to myself. Go my own way, do my own thing. Not interested in being a fashion victim.


I look for classic but casual silhouettes, comfortable, in a great fit, durable and timeless pieces which are low maintenance and no- brainer type of clothes that might sound expensive at first glance but last for years so actually provide great value for money.


I describe myself as a uniform dresser. I like to be comfortable and am not interested in making a splash or indeed a style statement – one of my friends (Aarzoo) described my style once “as a hippie-inspired and very bohemian”…when she met me for the first time, I was wearing this denim skirt (converted from my brother’s discarded jeans), a t-shirt and silver jewelry (rings, earrings, and necklace) and ballet flats.


No I don’t dress sloppy. My clothes are always clean, well pressed and neat. I just don’t mind wearing really old but much loved clothes or accessories, mixing them up with new stuff – some of my clothes like a black turtleneck sweater that has seen better days or one wedge heel gladiator shoes have been part of my wardrobe since the last fifteen years for example…


I always look for

  • Quality and value for money
  • Buy only durable, long lasting, organic materials like denim, twill, cotton, leather…
  • Comfort and Fit
  • Great design
  • Price


grace kelly

Grace Kelly


Style Icons that inspire me (casual look)

  • Grace Kelly
  • Audrey Hepburn
  • Marilyn Monroe


My favorite stuff

Here’s a list of my favorite stuff in clothes and accessories…


Wardrobe staples that I keep mixing and matching all the year round for work and leisure

  • Classic woven button down shirts
  • Woven tunic tops
  • Basic scoop neck knit t-shirts in basic and fun colors
  • Knit tank tops (camisole) to wear under button down shirts or summer jackets
  • Jeans – slim, straight, boot-cut, flare and only one pair of skinny
  • Chinos – black, brown and khaki (for those times when you can’t get away with jeans!)
  • Jackets and waistcoats
  • Denim skirts



Prefer drop earrings, necklaces, rings, toe rings and anklets, am not terribly attracted to bangles and bracelets. For belts, I have quite a collection going from basic leather belts to even a couple of bling, bling ones…




  • Silver jewelry inset with semi precious stones
  • Unique or unusual motifs in costume jewelry  like butterfly, flower, or geometric shapes
  • Big dial watches – square, round, colorful, plastic, serious or fun



  • Flat shoes
    • Dr. Martens
    • Ballet flats
    • Flat penny loafers
    • Deck or boat shoes
    • Flip flops
    • Birkenstock sandals
    • Converse type sneakers
    • Running shoes


  • Girly shoes
    • Wedge heels
    • Chunky heels
    • Flat sandals



  • Backpack – sporty or in leather
  • Big, roomy, chunky, kitchen- sink shoulder bags



  • Basic leather belt in brown and black – square and round buckles
  • Fun belts


My Inspiration Board

grace kelly - page 1














audrey hepburn page 2















page 3 marilyn monroe














page 5














page 6















page 7

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Fareeha Qayoom
Fareeha Qayoom
Publisher and editor-in-chief of and former print editions of The Knit-Xtyle Fashion Review (tkfr), a trade newsletter for the textile and apparel industry of Pakistan. In short, Publisher, editor, and a blogger. In addition, she has served as Managing Editor of MIT Technology Review Pakistan, print and web editions (2015-16). Total of 7 editions were published under her leadership by ITU, Punjab's first public technology university under the license of MIT Technology Review (USA). She has also managed Value Mag in the same capacity, a real estate and lifestyle magazine for Value TV - 2008-9. Published freelancer for The News on Sunday 1994-96. Fareeha has over 21 years of solid management experience – of managing brands (like Harley Davidson, Munsingwear, Chaps, Chaps Ralph Lauren etc.,), Retailers (like Target, Mervyns, Kohl's, Marks and Spencer etc.,), customers (VPs, Product Managers, Unit Managers, and Buyers), and products (apparel - woven, knits, men's, women's, children's, Print and online publishing units), projects, teams, and processes, information, content, and data, staff, vendors, and time. Versatile and adaptable with international exposure, communication and language skills (oral and written), and a consistent track record of achieving company targets and objectives, plus a MA in Political Science from Punjab University, a MSc in Economics from La Salle University, Louisiana, USA, and a BA in Economics from Kinnaird College for Women.


  1. more reading?

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    Gabrielle ‘Coco’ Chanel re-wrote the rule book when it came to fashion.

    She proved critics wrong, and distilled her philosophy into the first global fashion brand responsible for a string of firsts, including the little black dress (1926) and mass produced perfume (Chanel No 5 in 1921).

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    April 23, 2009

    Kate Moss, Madonna, Debbie Harry and Brigitte Bardot have been named the biggest fashion icons of the 20th century.

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    Fellow models Linda Evangelista and Erin O’Connor won second and third place respectively, with former Spice Girls singer Victoria Beckham coming fourth.

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    From a fashion designer and a supermodel to the wife of a rockstar and an ex-First Lady, the list that follows summarises the famous faces from the post-war decades and their distinctive contributions to the fashion world.

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  6. How to Wear Colored Jeans Like a Celebrity
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    Colored jeans—from pastel to bright—are an easy, affordable, and versatile way to incorporate spring’s big color trend into your wardrobe. The look offers a playful edge to your everyday pieces, and you can dress it up with a blazer, like Duchess Catherine and sister Pippa Middleton, or go casual like Zoe Saldana and Camila Alves. Don’t be afraid to pair bright denim with a colorful top—an equally bold blouse creates a fun color-block effect. See how more celebrities wear colored denim in the gallery, and get inspiration for how to brighten up your next outfit.

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  7. How to Wear Floral Jeans Like a Celebrity
    May 24, 2012 @ 1:05 pm

    May flowers are springing up everywhere—including on the pants of many celebrities. What we love most about this season’s crop of floral bottoms is how they can be worn in different ways. Katie Holmes went for girly daytime pastels in Current/Elliott, Shenae Grimes gave her look some edge pairing her Alice + Olivia pants with studded boots and leather top, Minka Kelly added sex appeal with her bright peep-toes and Dolce & Gabbana florals, and Kristin Cavallari looked business meeting-ready by layering a black blazer over her saturated darker Joe’s jeans. These ladies prove pretty posies work for almost any occasion—it’s just about mixing the outfit to work for you. Click through the gallery to see more celebrities in the look, and find out where to shop their styles.

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  8. How to Wear Jeans to Work
    DECEMBER 30, 2009
    Throw On a Cardigan
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  9. Wednesday, March 16, 2011
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    For every office with a no-jeans policy, there’s an office in which jeans are a staple. But how about those that straddle the two with a jeans-friendly Casual Friday? Or what if you want to kick your denim up a notch?

    Reader Elizabeth emailed me with that very question:
    I just started working at a casual office and I am having trouble creating work appropriate casual looks. I love seeing how you make jeans work for the office. Are there any “rules” you follow when you wear jeans or other casual clothes to work?

    While I don’t really have “rules” for wearing jeans, here are some of my tips:

    * The darker wash the better. Look for uniform washes–whiskers and other details can be too casual for the office.
    * As far as cuts go, I recommend trouser jeans (usually a thinner fabric that falls straight from your hips down to the floor), wide-leg jeans, or slim cut/skinnies that aren’t clinging to your body.
    * I try to go with a dressier shoe. If it is a trouser or wide-leg jean, a pointy-toe looks really chic and balances out the volume. Heels are preferable, since they instantly dress up the jean (even a one-inch).
    * The “finishing piece” is key–a nice blazer or cardigan is a great way to really bring jeans into the office.
    * I usually keep the top something I’d wear with a trouser to work on a regular day. That way the jeans are the only casual piece in the whole outfit and look less out of place.
    * Bold accessories can really dress up jeans as well–belts, necklaces, bracelets (but probably not all at once. 🙂

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  10. How To Wear Jeans to Work


    * Posts

    By | Fashion – Mon, Feb 8, 2010 7:13 PM EST

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