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Real Clothes for real people made by real people by Fareeha Qayoom

Photo-story by Fareeha Qayoom

Lets get Real…

Real Clothes for real people made by real people

made in Pakistan photostory cover

Adil is wearing a print tee in a fresh new hot color - turquoise. (Made by Leisure Textiles). The print tee is by cK Jeans. The low-rise, distressed jean is by Diesel.

made in Pakistan 2

Adil is wearing a print tee by cK Jeans. Shahrukh is also wearing a tee by cK Jeans and low-rise jeans by Denim & Co. Saima is wearing a low-rise stretch cross hatch denim jean by 20X, a VF brand, a tee by Tommy Jeans. (Made by Angora Textiles)

made in Pakistan 3

Shahrukh is wearing a printed tee by cK Jeans. (Made by Leisure Textiles).

made in pakistan 4

Adil is wearing a printed tee by cK Jeans (Made by Leisure Textiles). Jeans by Deisel.

made in pakistan 5

Adil is wearing a printed tee by cK Jeans. (Made by Leisure Textiles). Saima is wearing a red tee by Tommy Hilfiger. (Made by Angora Textiles). Inset: Green tee by Tommy Hilfiger, yellow tee by Tommy Jeans, grey tee by Levi's signature brand, black tee by 20X. (All 4 made by Angora Textiles).

made in pakistan 6

Saima is wearing Tommy Jeans tee (Made by Angora Textiles). Adil is wearing cK Jeans tee. (Made by Leisure Textiles).

Photos, Layout, makeup and Styling by Fareeha Qayoom; Photo Tech by Adnan Q. Qayyum; Models: Adil Sher, Shahrukh Chaudhry and Saima Zaidi

This article was originally published in the print edition of “The Knit-Xtyle Fashion Review,” (Tkfr), issue 12, October 2005

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Fareeha Qayoom
Fareeha Qayoom
Publisher and editor-in-chief of and former print editions of The Knit-Xtyle Fashion Review (tkfr), a trade newsletter for the textile and apparel industry of Pakistan. In short, Publisher, editor, and a blogger. In addition, she has served as Managing Editor of MIT Technology Review Pakistan, print and web editions (2015-16). Total of 7 editions were published under her leadership by ITU, Punjab's first public technology university under the license of MIT Technology Review (USA). She has also managed Value Mag in the same capacity, a real estate and lifestyle magazine for Value TV - 2008-9. Published freelancer for The News on Sunday 1994-96. Fareeha has over 21 years of solid management experience – of managing brands (like Harley Davidson, Munsingwear, Chaps, Chaps Ralph Lauren etc.,), Retailers (like Target, Mervyns, Kohl's, Marks and Spencer etc.,), customers (VPs, Product Managers, Unit Managers, and Buyers), and products (apparel - woven, knits, men's, women's, children's, Print and online publishing units), projects, teams, and processes, information, content, and data, staff, vendors, and time. Versatile and adaptable with international exposure, communication and language skills (oral and written), and a consistent track record of achieving company targets and objectives, plus a MA in Political Science from Punjab University, a MSc in Economics from La Salle University, Louisiana, USA, and a BA in Economics from Kinnaird College for Women.

1 Comment

  1. More reading?
    Pakistan’s tex­tiles: Moan­ing, groan­ing and falling to bits

    on the fringe

    Pakistan’s garment industry

    why is the apparel industry down in Lahore?

    made in Pakistan – Angora’s bold new plan

    Beyond China

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