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Sit, relax and enjoy coffee. Jammin’ Java is ‘Happy Coffee Hour!’ By Marian Sharaf Joseph

jammin with java

Sit, relax and enjoy coffee. Jammin’ Java is ‘Happy Coffee Hour!’

By Marian Sharaf Joseph

Lahore has undergone a complete revolution in the past decade. From fashion outlets sprouting everywhere to fancy hang outs, the lifestyle of every Lahori has become ultra mod. Foreign investors opening their franchises in our local market have changed the way we live. The recent years have witnessed the ‘Coffee Culture’ taking over the city. Jammin’ Java is one of the pioneers in introducing the coffee fever to Lahore.

Initially opened near Kalma Chowk, Jammin’ Java discovered a large number of coffee lovers. This was about five years back around the same time when Hot Spot (ice cream parlor) and Dunkin Donuts (doughnut place) came about. A brainchild of Shahzad Baig, Jammin’ Java has a deep story behind its origin.

jammin with java As Shahzad says, “There was a desperate need for something different in Lahore. We had chinese, we had fast food and on top of it we had countless desi spots in town but there was not even a single place where one could go, sit, relax and enjoy a good cup of coffee. Since I am a coffee lover and I take special interest in this brew, I though why not have a coffee house of my own? That’s how it started. ”

But the story about the creation of Jammin’ Java doesn’t end here. The story is deeper than it seems. It was after a lot of brain storming he came up with the name; sitting casually trying to think hard, listening to Bob Marley’s Jammin’ his friend came up with the first name. Shahzad being an IT person suddenly came up with the name Java. “Initially, I began my career in IT business. There is this JAVA application that was created by an Indonesian Software Programmer. I always thought it strange that the application had a coffee mug as its logo. Then I discovered that Java is one of the top coffee producers in the world from Indonesia. So since this programmer came from Java he chose coffee mug as the application’s logo. That’s where I derived this name from because in modern dictionary Java is a synonym for coffee.” Thus Jammin’ Java was born meaning ‘Happy Coffee Hour.’

jammin with java Jammin’ Java is in two of the most happening places of Lahore; DHA-T Block and MM Alam Road Levi’s outlet basement – the Kalma Chowk branch closed down a few years back. “That was a good location,” Shahzad continues, “because we wanted to be in the market and yet not be a part of the main restaurant avenue in Gulberg. Otherwise we’d be mistaken as a restaurant too. But after sometime that plaza started renting out its place to small businesses that made the ambiance uncomfortable for our customers. So we had to close it down but we had the DHA branch and MM Alam road one later on, so no loss!”

jammin with java

Jammin’ Java is a perfect spot to have coffee, smoothies and drinks. This isn’t all; they’ve got steaks, Italian cuisine, risotto and fast food. Plus, it’s also a sheesha house. Yet, what adds to this café is its interior. Personally speaking for some people like me who seek cafés as an escape from the daily hectic mayhem of life, a café should be a place to breathe in fresh air, a quiet place where one could read a book or chat with friends and hang out with family. This place, however, is perfect for teenagers, sheesha lovers and the ones who prefer spending their lunch hour anywhere but the office. The interior of Jammin’ Java is not designed by any professional. Shahzad did it himself. The pictures on the wall were done by him too. He bought them on the net and framed them. He chose tones of brown for the couches and the table to compliment the café. The cutlery is simple and easy to handle; no fragile fancy glasses – absolutely simple. While the MM Alam café is smaller, the DHA one is comparatively spacious. The MM Alam Java has one big advantage; shoppers from Levi’s, La Senza and Dockers are always attracted to sip some coffee at Java. For those in DHA, it’s the prime spot for its residents and LUMS Alumni.

This article was originally published in the print edition of Valuemag, issue 1, May 2008.

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Fareeha Qayoom
Fareeha Qayoom
Publisher and editor-in-chief of Tkfr.com and former print editions of The Knit-Xtyle Fashion Review (tkfr), a trade newsletter for the textile and apparel industry of Pakistan. In short, Publisher, editor, and a blogger. In addition, she has served as Managing Editor of MIT Technology Review Pakistan, print and web editions (2015-16). Total of 7 editions were published under her leadership by ITU, Punjab's first public technology university under the license of MIT Technology Review (USA). She has also managed Value Mag in the same capacity, a real estate and lifestyle magazine for Value TV - 2008-9. Published freelancer for The News on Sunday 1994-96. Fareeha has over 21 years of solid management experience – of managing brands (like Harley Davidson, Munsingwear, Chaps, Chaps Ralph Lauren etc.,), Retailers (like Target, Mervyns, Kohl's, Marks and Spencer etc.,), customers (VPs, Product Managers, Unit Managers, and Buyers), and products (apparel - woven, knits, men's, women's, children's, Print and online publishing units), projects, teams, and processes, information, content, and data, staff, vendors, and time. Versatile and adaptable with international exposure, communication and language skills (oral and written), and a consistent track record of achieving company targets and objectives, plus a MA in Political Science from Punjab University, a MSc in Economics from La Salle University, Louisiana, USA, and a BA in Economics from Kinnaird College for Women.

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