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By Fareeha Qayoom

Corporate Profile


stablished in 1965 with a single composite Knit Unit, Naveena Group has grown by leaps and bounds to branch out not only within its core textile business but has also incorporated technology oriented services in its line of businesses. Today the Group comprises of dyeing, knitting, stitching, woven and denim units as well as V-Track, a hi-tech Fleet Management and Vehicle Security providing guidance and managerial input.naveena

Buyers: Their buyers are very discerning, vigilant and savvy. Naveena’s association with these globally recognized and renowned brands speaks volumes of the products and services offered to their clients.

Denim buyers: Levi’s, Tommy Hilfiger, The Gap, Target, Zara, VF, Jordache, Gas, M&S, ASDA

Knit buyers: Target, Aeropostale, Stage Stores, Columbia Sportswear, Tom Tailor Dyeing: Genesis

Woven: Zara, Gemo, Kiabi, Celio, M, La Redoute, Jeans Club, South Pole, IKKS

Business Divisions:

  • Dyeing/Knitting- Fabric & Cone Dyeing – Knitted Fabrication
  • Woven: – Woven fabrics & finished garments; A range of styles and finishes both in men and women categories: specialization in jeans and denim tops
  • Stitching – specialization in basic to high fashion in men, women and children categories
  • Denim – Two units with a combined capacity of 32 million meters
  • V-Track – advanced fleet management and vehicle security alarm system for individual owners, auto manufacturers, leasing companies and insurance providers. ■

Source: Naveena Group

naveena denim

Magazine Layout: M Asif, Photos by GM Shah

This article was originally published in the print edition of Valuemag, issue 3 – July 2008

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Fareeha Qayoom
Fareeha Qayoom
Publisher and editor-in-chief of and former print editions of The Knit-Xtyle Fashion Review (tkfr), a trade newsletter for the textile and apparel industry of Pakistan. In short, Publisher, editor, and a blogger. In addition, she has served as Managing Editor of MIT Technology Review Pakistan, print and web editions (2015-16). Total of 7 editions were published under her leadership by ITU, Punjab's first public technology university under the license of MIT Technology Review (USA). She has also managed Value Mag in the same capacity, a real estate and lifestyle magazine for Value TV - 2008-9. Published freelancer for The News on Sunday 1994-96. Fareeha has over 21 years of solid management experience – of managing brands (like Harley Davidson, Munsingwear, Chaps, Chaps Ralph Lauren etc.,), Retailers (like Target, Mervyns, Kohl's, Marks and Spencer etc.,), customers (VPs, Product Managers, Unit Managers, and Buyers), and products (apparel - woven, knits, men's, women's, children's, Print and online publishing units), projects, teams, and processes, information, content, and data, staff, vendors, and time. Versatile and adaptable with international exposure, communication and language skills (oral and written), and a consistent track record of achieving company targets and objectives, plus a MA in Political Science from Punjab University, a MSc in Economics from La Salle University, Louisiana, USA, and a BA in Economics from Kinnaird College for Women.

1 Comment

  1. […] spaces’: Firhaj Footwear on Fer­ozepur Road, For­est Sweaters on Manga off Rai­wind Road,and Naveena Denim on Defence Road off Rai­wind Road. Unfor­tu­nately, Firhaj and Naveena Denim have come in the […]

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