You can never go wrong with an elegant shoe, so buckle up, Get set and go!
By Fareeha Qayoom
irhaj Footwear (Pvt.) Ltd has the exclusive manufacturing and retailing license for Hush Puppies International USA and the distribution license for Caterpillar and Merrell, in Pakistan. It is the first ISO 9001 certified and socially audited footwear concern in Pakistan. The installed production capacity of Firhaj Footwear is third largest in the country after Bata and Servis.
The footwear manufacturing is backed by highly sophisticated and most modern PU and TPR out sole units. Firhaj has introduced these world renowned brands in Pakistan and also have their own chain of retail outlets and whole sale network, spread over the major areas of the country. It’s the best located and most successful distribution network. They are known for casual footwear and were the first to introduce the concept of comfort in this product category in Pakistan. The growth of Firhaj Footwear has been extraordinary and this is consistently recognized by Hush Puppies International.
In addition to tremendous success in domestic market, Firhaj Footwear is also known for its exports. It manufactures the product for many big and renowned brands of the globe and due to high quality of service; it enjoys healthy relationship with their customers all around the world. ■
Source: Firhaj Footwear Pvt. Ltd.
This article was originally published in the print edition of Valuemag, issue 3 – July 2008