Retail Therapy: Winter Sales Blues…
January 2, 2013
Silent and Grey
January 9, 2013

By Fareeha Qayoom


The other day, I was meeting friends at English Tea House for brunch. Since I had never been there before; I looked it up on the Google maps (on my cell phone) – it was there; complete with the address (24 Sir Syed Ahmed Road), with couple of other landmarks located in the vicinity as well.  (Although, you do need internet access to run the maps on your cell phone.).


Not that I am surprised.


I know I am not very tech savvy but the few times I have used the Google Maps tool, I have generally located the route and location very easily.


In fact, one day I was playing with the maps, trying to locate my home address on it and noticed a couple of landmarks in the vicinity that even I didn’t know were there…a new medical center had opened up a couple of blocks away. The map had its location down even before the road signs were put up to mark its location physically…I should know because the road signs were put up a couple of days after I had already looked up my address on the map! 😀 The point, it’s very accurate.


The other day, a colleague asked me for directions to Pancake Lounge from our office, I just showed him the location on the Maps. I thought it was easier to give him a visual than explaining the route. He found it easy too and got there without a problem.


You might find it easier to give directions to obscure places via the Maps as well. I have tried that already and this works too. I emailed a couple of screen shots with the general route marked to out-of- town colleagues who were visiting our office for the first time and they got to our office without a problem too.


High-tech – huh?


english tea house location on the google maps


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Fareeha Qayoom
Fareeha Qayoom
Publisher and editor-in-chief of and former print editions of The Knit-Xtyle Fashion Review (tkfr), a trade newsletter for the textile and apparel industry of Pakistan. In short, Publisher, editor, and a blogger. In addition, she has served as Managing Editor of MIT Technology Review Pakistan, print and web editions (2015-16). Total of 7 editions were published under her leadership by ITU, Punjab's first public technology university under the license of MIT Technology Review (USA). She has also managed Value Mag in the same capacity, a real estate and lifestyle magazine for Value TV - 2008-9. Published freelancer for The News on Sunday 1994-96. Fareeha has over 21 years of solid management experience – of managing brands (like Harley Davidson, Munsingwear, Chaps, Chaps Ralph Lauren etc.,), Retailers (like Target, Mervyns, Kohl's, Marks and Spencer etc.,), customers (VPs, Product Managers, Unit Managers, and Buyers), and products (apparel - woven, knits, men's, women's, children's, Print and online publishing units), projects, teams, and processes, information, content, and data, staff, vendors, and time. Versatile and adaptable with international exposure, communication and language skills (oral and written), and a consistent track record of achieving company targets and objectives, plus a MA in Political Science from Punjab University, a MSc in Economics from La Salle University, Louisiana, USA, and a BA in Economics from Kinnaird College for Women.

1 Comment

  1. more reading?

    Google’s Michael Jones on How Maps Became Personal
    Jan 3, 2013

    In the past few years, the map has transformed from a static, stylized portrait of the Earth to a dynamic, interactive conversation. (An extended version of an interview from the January/February 2013 issue.)

    The entire concept of a “map” seems radically different from even a decade ago. It used to be something in a book or on a wall; now it’s something you carry around on your smartphone. Which changes have mattered most? And what further changes should we be ready for?

    The major change in mapping in the past decade, as opposed to in the previous 6,000 to 10,000 years, is that mapping has become personal.

    It’s not the map itself that has changed. You would recognize a 1940 map and the latest, modern Google map as having almost the same look. But the old map was a fixed piece of paper, the same for everybody who looked at it. The new map is different for everyone who uses it. You can drag it where you want to go, you can zoom in as you wish, you can switch modes–traffic, satellite—you can fly across your town, even ask questions about restaurants and directions. So a map has gone from a static, stylized portrait of the Earth to a dynamic, inter-active conversation about your use of the Earth.

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