Denim: Fashion note from the trenches

Sunday’s playlist: Blast from the Past V
May 29, 2011
Hot weather, Rains, and Monday Blues…
June 20, 2011

By Fareeha Qayoom



like fashion. I enjoy people having fun with trends. I even like reading up on it.  However, I am no fashion slave. As you know, my tastes are pretty simple – I am a jean and a tee shirt gal. I prefer comfort over a painful style statement any day, a good fit, low maintenance, and no ironing thank you very much.


So why am I telling you this? Well, the other day (Yes, back in March, 2011 – I was kind of busy procrastinating so didn’t get around to writing this post any earlier – sorry! :)) I read this article on denim trends for spring…True Religion’s Flare Jeans May Give Denim Market a Leg Up ; guess what, the flares are making a comeback! Huh? The retailers and designers with an eye on their bottom line are choosing to bring it back because consumers will have to buy tee-shirts and accessories to go with the flares…


Well, it was news to me. I had never thrown away my flares or indeed my boot cut or my slim leg or my tapered or my straight cut jeans in favor of skinny…Yes, skinny was in but get real…wearing the same silhouette day in and day out gets awfully boring…I wear them all. It just depends on my mood. To me, all these cuts are wardrobe staples – and now a classic. I don’t know why it’s news to the designers?


Bringing the same thing in fashion again after every couple of years seems a waste of time and effort…they should be carrying all these cuts in their stores as a matter of course… They should leave the cut alone. It’s been done to death and hardly offers anything new to the consumers. Besides, one fit/cut doesn’t flatter all. Variety is the spice of life – not uniformity; instead they should experiment with washes and denim qualities to bring something new to the table.


I also like dark denim. It should be another wardrobe classic. It’s more flattering. I have only a couple of pale jeans and I only wear them when I want to go really casual and sloppy which is mostly on casual Friday’s …most of them (my dark denim) are fading away naturally and aging well. Probably factory bought jeans can never achieve the same wash effect…it would take them ages to achieve the same look, besides; it’s always terribly contrived and never looks natural.


I also don’t think high-waisted jeans are terribly flattering to all. They only suit certain types of figures. However, low-rise jeans flatter all types of figures. So this cut should also be wardrobe staple as well and a classic. Since classic styles are wardrobe basics, they never go out of style. Remember Grace Kelly? Anyway, I don’t understand why they keep fiddling with things that work?

Katie Holmes in high waisted flares

Katie Holmes in high waisted flares – photo courtesy of Cosmo June 2011

What do you think?



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Fareeha Qayoom
Fareeha Qayoom
Publisher and editor-in-chief of and former print editions of The Knit-Xtyle Fashion Review (tkfr), a trade newsletter for the textile and apparel industry of Pakistan. In short, Publisher, editor, and a blogger. In addition, she has served as Managing Editor of MIT Technology Review Pakistan, print and web editions (2015-16). Total of 7 editions were published under her leadership by ITU, Punjab's first public technology university under the license of MIT Technology Review (USA). She has also managed Value Mag in the same capacity, a real estate and lifestyle magazine for Value TV - 2008-9. Published freelancer for The News on Sunday 1994-96. Fareeha has over 21 years of solid management experience – of managing brands (like Harley Davidson, Munsingwear, Chaps, Chaps Ralph Lauren etc.,), Retailers (like Target, Mervyns, Kohl's, Marks and Spencer etc.,), customers (VPs, Product Managers, Unit Managers, and Buyers), and products (apparel - woven, knits, men's, women's, children's, Print and online publishing units), projects, teams, and processes, information, content, and data, staff, vendors, and time. Versatile and adaptable with international exposure, communication and language skills (oral and written), and a consistent track record of achieving company targets and objectives, plus a MA in Political Science from Punjab University, a MSc in Economics from La Salle University, Louisiana, USA, and a BA in Economics from Kinnaird College for Women.


  1. More reading?

    As it’s all about 70’s fashion for SS11 and with denim taking centre stage, one of the hottest jean styles this season is the Flare. It’s a little bit festival and a whole lot of 70’s, so embrace the denim flare this summer. The flare is very flattering when teamed with a fitted knit or blouse and sky high platforms. I just love Kate Moss rocking this look …ever the style icon.

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  2. Designers and fashion experts agree: 70s-style, high-waisted flared jeans making a comeback

    The most popular denim styles change every year, sometimes even season to season, leaving those who wear previous trends looking, well, a little out of date. Just within the past decade we’ve seen boot-cut, low-rise, distressed, colored, acid wash, and skinny jeans rise and fall in popularity. We’ve even been introduced to surprising fads like pajama jeans and jeggings! If Spring ’11 Fashion Week was any indication, the recent ’80s and ’90s fashion revivals have made way for a return to the 1970s.

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  3. Five Variations on the Flare Jean
    by Skinnypurse
    What goes around comes around. Denim style trends come and go, and come back again, so it’s best to always hold onto your jeans! Flare jeans are back and perfect for summer. Pair with a pretty blouse, wedges and a lightweight blazer for a warm-weather-ready outfit. Here are 5 versions of flare jeans we are loving for summer:

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  4. Total flare
    The style for spring denim is wide & wild
    Last Updated: 2:33 PM, March 31, 2011

    Posted: 11:04 PM, March 30, 2011

    The ’70s are back — when it comes to denim, that is. Popping up on runways and now in stores across the city, the flared-leg jean has grooved its way back into the mainstream. Want to amp up a look that’s already boogie-licious? Take the trend even further at work, during the weekend or for a night on the town with retro-style tops and platform sandals.

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  5. July 23, 2008
    Denimology: How to Shop for Jeans
    We asked professional jean-iuses for a cheat sheet.

    Larissa Noble, director of denim design at 7 For All Mankind, shows us what’s most popular across the board:
    Boot Cut: 46%
    Wide Leg: 35%
    Straight Leg: 12%
    Skinny: 7%

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