Coke Studio: Season 6 – Same Old, Same Old, Blah, Blah…

The Power of Negative Thinking
October 30, 2013
Thank God for Roads!
November 3, 2013
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By Fareeha Qayoom



ot that I want to rain on his parade but I think Coke Studio needs fresh new blood.


Its same old, same old; it started with the single “Jogi” and it went downhill fast from there…the epic song, it was not.

Another single “Laili Jaan” by Zeb and Haniya had a disappointing start as well. There is a distinct abrupt pause/seam between the start and the main body of the song…the song is not half bad – Jazz and the blues, mixed with regional flavors but what the heck, again, its same old, same old formula…

Episode one was more of the same. Yes, the Sufi track (Rabba Ho by Marvi and Zahoor) had loads of international flavors but coherence?  No sir. It lacked je ne sais quoi? It was like different strands had been forcibly merged – it would have been more fun if the musicians and the vocalists had a chance to perform together…recording the vocals and the monotonous background together and then trying to mix it up with the instrumentals performed at separate locations doesn’t do it. It was just lame and a giant let-down; A+ for effort – C minus for the actual song though the instrumental between the vocals was interesting. Bottom line, Hayat was trying too hard to make it an epic and that effort failed spectacularly.


Ali Azmat (Babu Bhai) was the only redeeming feature of the entire episode. It was effortless. The lyrics were a commentary on our times so it struck a chord and there were no jarring notes in spite of the song being recorded separately in two places. It was also funny like Roy’s famous song Lagha rah…


Jaswal (Khayal) was just okay. When I played the audio for my colleague the other day, he told me to switch it to something else quickly!


Dil Mangay or!!! Please do something new or let someone else produce the show…the ideas are becoming hackneyed.


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Fareeha Qayoom
Fareeha Qayoom
Publisher and editor-in-chief of and former print editions of The Knit-Xtyle Fashion Review (tkfr), a trade newsletter for the textile and apparel industry of Pakistan. In short, Publisher, editor, and a blogger. In addition, she has served as Managing Editor of MIT Technology Review Pakistan, print and web editions (2015-16). Total of 7 editions were published under her leadership by ITU, Punjab's first public technology university under the license of MIT Technology Review (USA). She has also managed Value Mag in the same capacity, a real estate and lifestyle magazine for Value TV - 2008-9. Published freelancer for The News on Sunday 1994-96. Fareeha has over 21 years of solid management experience – of managing brands (like Harley Davidson, Munsingwear, Chaps, Chaps Ralph Lauren etc.,), Retailers (like Target, Mervyns, Kohl's, Marks and Spencer etc.,), customers (VPs, Product Managers, Unit Managers, and Buyers), and products (apparel - woven, knits, men's, women's, children's, Print and online publishing units), projects, teams, and processes, information, content, and data, staff, vendors, and time. Versatile and adaptable with international exposure, communication and language skills (oral and written), and a consistent track record of achieving company targets and objectives, plus a MA in Political Science from Punjab University, a MSc in Economics from La Salle University, Louisiana, USA, and a BA in Economics from Kinnaird College for Women.


  1. more reading?

    Coke Studio Launched
    LAHORE: Coca-Cola Pakistan proudly announced the return of the nations’ most anticipated music platform, Coke Studio, at an acclaimed press conference where as sixth season of exciting talent, diverse musical influences and dynamic performances will be aired October 2013.

    This years’ Coke Studio voyage will witness a fusion of Eastern, Western and regionally inspired music for which the platform has come to be renowned. However, this season goes deeper in its journey, exploring the international heritage of popular local music genres, tracing these global influences that have left an indelible impact on Pakistan’s national and cultural musical identity. To that end, Coke Studio’s cross-genre Pakistani musical talent will be joined by international musicians trained in both contemporary and traditional instrumentation.

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  2. Coke Studio Season 6, Episode 1: Trick or treat?
    It is too early to say if Rohail Hyatt’s experi­ments in season 6 will work as a whole.

    The much-awaited first episode of Coke Studio season 6 aired on Sunday evening after singles Jogi and Laili Jaan were released last week. The platform has a new look and feel; red, white and black have given way to a more organic set and earthy ambience. Moreover, the house band does not feature as a collective unit anymore. Instead, a number of international musicians and groups are recorded in their native countries, while artistes from Pakistan record tracks separately. Because the show is shot in different parts of the world and captures musicians in their natural environment, the visuals are a refreshing change from the earlier slightly bleached footage of musicians holed up on raised platforms behind sound screens.

    Some musicians are not recorded in a studio at all. Muhammed Asifur Rehman from Bangladesh, for example, is recorded playing his do tara sitting on a balcony overlooking a scenic view of the lush green hills of Chittagong for Saeen Zahoor’s Rabba Ho.

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  3. Coke studio launches in Uganda
    It was an invite-only affair – with tables arranged in a dinner setting to accommodate not more than 100 guests.

    At the entrance, every guest was handed a traditional musical instrument, any out of the small drums, guitars, and kora, among others, as a gesture that this was not the usual concert or product launch.

    Inside, each table had been assigned a skimpily dressed girl in red to man it. The Coke studio, launched on Wednesday at Zone 7 at Bugolobi, is intended to bring together artistes from different music genres and regions in Africa “to create a modern and authentic African musical sound fusion.”

    “[This is an] opportunity to not only bring Africa’s artistes together, but also create a modern sound that will appeal to teens,” said Coke brand manager Brandon Ssemanda.

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  4. 3 reasons I will watch Coke Studio Season 6
    By Uzair Ibrahim Published: October 7, 2013

    There are a few things a Pakistani can be proud of and music tops the list. From the eternal Nusrat Fateh Ali Khan to the evergreen Noor Jehan; from the refreshing Nazia Hasan to the quirky Hadiqa Kiani; from the cheery Alamgir to the likes of Ali Azmat, Ali Zafar et al; from the soulful Alan Fakir to the ear soothing Mekaal Hasan Band and Fuzon, we’ve got it all! In fact, anyone would give their Led Zeppelin guitars for the talent Pakistan has.

    The newest and the most successful (probably after Nusrat Fateh Ali Khan) addition to the list is Coke Studio. Starting in 2008, it got better and better every year, and so much that Coca-Cola launched it in India and the Middle East also. However, neither of these projects matched the standard set by our very own Pakistani version– although the Indian version is coming close.

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  5. Kutumba presents sounds of Nepal at Coke Studio Pakistan

    KATHMANDU, Oct 7: The diverse musical offerings from Coke Studio Pakistan now include the melodious tunes of sarangi and flute from Nepal. Kutumba’s Kiran Nepali, Rubin Shrestha and Siddhartha Maharjan have provided segments of Nepali music for the sixth season of the popular music series.

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