apparel, textiles, retail, shopping, fashion, sewing, wardrobe advice

March 16, 2014

Denim: Another Fashion Note from the Trenches

Cuts are about people’s shapes anyway. ‘One cut fits’ all can never be an enduring formula. Brands and retailers that cater to different shapes, cuts, washes and maximum range of sizes endure. The rest get left behind. By Fareeha Qayoom
December 27, 2013

‘Back to the land’ Eco-Fashion

We started with more expensive brands first. An average sweater from imported brand retailers will cost more than PKR 6-7K on an average. A really good sweater might cost even more. (HKB used to be a good resource of imported, fake branded designer sweaters but for the past few years, they have gone to the dogs as well). By Fareeha Qayoom
August 20, 2013

Retail: Rang Ja – Very a La Country…

Overall I love the store and I think this particular ‘Bareeze’ brand is promising addition to our local repertoire – in fact, it’s the first local ready to wear brand that I really think is interesting, slightly edgy and wearable, not to mention, “Made in Pakistan” for Pakistan by Pakistan and of Pakistan. (No, I have not been paid to write this review). By Fareeha Qayoom
July 11, 2013

The Dandy is Back!

Dress-up clothes are paired with dressed-down clothes. This dapper dude is expensive, fond of luxury, knows the value of fine tailoring but doesn’t mind mixing up stuff from his extensive wardrobe (business clothes to club and weekend to sport’s wear to the great outdoors to beachwear) not to mention, filching stuff from his girl’s wardrobe as well (witness the floral prints, silk and satins, use of saturated colors, face jewelry and scarves!) to come up with an entirely new style statement that makes for some unusual ensembles. By Fareeha Qayoom