“Our edge was always the production capacity. We never based it on innovative product line. Strategically we need to bridge the gap- improving productivity and efficiencies, bringing the prices down, and producing a quality product on-time consistently. Basics of production are missing in all three industrial cities of Pakistan. Karachi has managed to do better than Lahore because they operate on lower overheads. Our production tracking is weak,” asserts Azhar Iqbal, CEO Leisure Textiles.
By Fareeha Qayoom