Fareeha Qayoom

April 6, 2010

Retail Therapy: Departmental stores

All quiet on the western front, shoppers keep away By Fareeha Qayoom
April 6, 2010

What’s the big idea?

Load-shedding schedule – why the great big mystery? By Fareeha Qayoom
March 25, 2010

Review: Serenity Hair Salon in Liberty

You can market all you want, if your product sucks, it won’t sell. The consumer might try it once, but for repeat business, you have to give value for money. Her plan to raise her prices to PKR 600 will not work. You know why? Because the quality of her work is so poor, even PKR 400 was too much. She’s already overpriced By Fareeha Qayoom
March 25, 2010

Food: Lesser of two evils

Take your pick - Café Indulge vs. Café Malee: poor service vs. bad attitude By Fareeha Qayoom