Fareeha Qayoom

April 6, 2010

Retail Therapy: Departmental stores

All quiet on the western front, shoppers keep away By Fareeha Qayoom
April 6, 2010

What’s the big idea?

Load-shedding schedule – why the great big mystery? By Fareeha Qayoom
March 25, 2010

Review: Serenity Hair Salon in Liberty

You can market all you want, if your product sucks, it won’t sell. The consumer might try it once, but for repeat business, you have to give value for money. Her plan to raise her prices to PKR 600 will not work. You know why? Because the quality of her work is so poor, even PKR 400 was too much. She’s already overpriced By Fareeha Qayoom
March 25, 2010

Food: Lesser of two evils

Take your pick - Café Indulge vs. Café Malee: poor service vs. bad attitude By Fareeha Qayoom
March 24, 2010

Bottled Water and philosophy of life

We need to rethink our strategy. In such a situation, there are only three options – ‘fight or flight’ or ‘if you can’t beat ‘em, join ‘em.’ You can run, but you can’t hide. So might as well, join the fray and add your two cents worth. My advice, pick the good side to fight on. I choose to fight the good fight. I will not give up. By Fareeha Qayoom
March 23, 2010

Do we really need Ethics in our business?

Can you remain ethical when a devious rival is promoted ahead of you? Can you stay civil when a cursing driver cuts you off the road? By Fareeha Qayoom
March 20, 2010

Travelling Text by Anila Q. Agha

Anila Quayyam Agha celebrates personal and collective struggles which can be painful yet triumphant through her art by Fareeha Qayoom
March 19, 2010

Who’s really in charge here?

Most Pakistanis are living a life of quiet desperation. Her slant on an average middle class household (or is it an upper middle class?) reminded me of the popular soap opera, “Desperate Housewives!” Things might look normal from distance but underneath it all, a virtual volcano is smoldering which might erupt any minute. The residents of Wisteria Lane live lives of quiet desperation too By Fareeha Qayoom
March 19, 2010

Only in Pakistan

Lack of Public Restrooms and regular pit stops could ruin your career as a chauffeur in this town By Fareeha Qayoom
March 9, 2010

Why is the apparel industry down in Lahore?

“Our edge was always the production capacity. We never based it on innovative product line. Strategically we need to bridge the gap- improving productivity and efficiencies, bringing the prices down, and producing a quality product on-time consistently. Basics of production are missing in all three industrial cities of Pakistan. Karachi has managed to do better than Lahore because they operate on lower overheads. Our production tracking is weak,” asserts Azhar Iqbal, CEO Leisure Textiles. By Fareeha Qayoom
February 23, 2012


Don’t they say, the more things change, the more they stay the same? By Fareeha Qayoom
January 28, 2012

Never complain, never explain

We are frustrated, depressed and fast becoming a negative bunch of people (if not already) as a nation. We spend too much time focusing on the negative, complaining about things – on television, on newspapers, in our lives. This is toxic and should be stopped ASAP. By Fareeha Qayoom
January 17, 2012

Retail Report: The Hunt for Red October!

Overall, it’s been boring, disappointing and really demoralizing experience. Retail therapy used to be fun. What the heck happened to Lahore??? By Fareeha Qayoom
January 2, 2012

Banking for Dummies

I feel technology has its place, but nothing can replace a real live human being on the other end when it comes to any transaction that requires an exchange or negotiation between two parties. By Fareeha Qayoom