Book review – Imran Khan’s Pakistan, a personal history
September 26, 2011
Ramblings…a working plan for my leisure activities
October 27, 2011
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Aaloo Anday by Beghairat Brigade

 

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Fareeha Qayoom
Fareeha Qayoom
Publisher and editor-in-chief of Tkfr.com and former print editions of The Knit-Xtyle Fashion Review (tkfr), a trade newsletter for the textile and apparel industry of Pakistan. In short, Publisher, editor, and a blogger. In addition, she has served as Managing Editor of MIT Technology Review Pakistan, print and web editions (2015-16). Total of 7 editions were published under her leadership by ITU, Punjab's first public technology university under the license of MIT Technology Review (USA). She has also managed Value Mag in the same capacity, a real estate and lifestyle magazine for Value TV - 2008-9. Published freelancer for The News on Sunday 1994-96. Fareeha has over 21 years of solid management experience – of managing brands (like Harley Davidson, Munsingwear, Chaps, Chaps Ralph Lauren etc.,), Retailers (like Target, Mervyns, Kohl's, Marks and Spencer etc.,), customers (VPs, Product Managers, Unit Managers, and Buyers), and products (apparel - woven, knits, men's, women's, children's, Print and online publishing units), projects, teams, and processes, information, content, and data, staff, vendors, and time. Versatile and adaptable with international exposure, communication and language skills (oral and written), and a consistent track record of achieving company targets and objectives, plus a MA in Political Science from Punjab University, a MSc in Economics from La Salle University, Louisiana, USA, and a BA in Economics from Kinnaird College for Women.

5 Comments

  1. More reading?

    THE BACKGROUND:

    Music and controversy sometimes go hand in hand; it’s been three loooooong years since we’ve seen another controversial political satire song. Back in 2008, it was Shehzad Roy with “Laga Reh” which included the socio-political matters of Pakistan – it is currently one of the most talked-about-controversial songs coming out from a Pakistani singer in my opinion.

    http://www.pakium.com/2011/10/23/beygairat-brigade-aalu-anday-audio-musicvideo-review

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  2. Aalu Anday – by Beygairat Brigade
    One of the most well-informed Pakistani music videos: Aalu Anday – by Beygairat Brigade

    Great song, very smart lyrics and video, most probably inspired by veteran columnist Kamran Shafi’s critical articles on the Ghairat Brigade, e.g., The Ghairat Brigades and the truth.

    In one sentence, the beauty of this song is its critical assessment of not only right wingers (the mullah lobby) but also the urban fake liberals (the Imran Khan and Justice Iftikhar Chaudhry lobby). Both of these groups, right winger mullahs and urban fake liberals serve as two well coordinated lobbies of Pakistan’s military establishment and hence deserve to be exposed and confronted on various forums and media. We congratulate the Beygairat Brigade for taking a clear stance on issues which remain generally obfuscated by Pakistani mullahs and fake liberals.

    http://criticalppp.com/archives/59729

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  3. YouTube video of the day: We love Aalu Anday!
    By Atika Rehman
    Published: October 18, 2011

    With their song ‘Aalu Anday’, a parody of the current state of politics and mindsets in Pakistan, Beyghairat Brigade gained instant popularity when their music video went viral on the web.

    The YouTube video shows three nerdy young boys in school uniforms and painted faces. They seem visibly unhappy as they sing about their packed lunch which consists of aalu anday (potato and egg curry), because they would prefer to eat chicken – even though it is a more expensive option.

    http://tribune.com.pk/story/276621/youtube-video-of-the-day-we-love-aalu-anday/

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  4. COMMENT: Aalu Anday! —Fahd Husain

    Beyghairat Brigade will always be known as the boys who finally said the emperor had no clothes. They will always be credited for being politically incorrect when most needed, and giving voice to all those Pakistanis who live in fear of freedom from fear

    Aalu Anday (potatoes and eggs) never tasted so good.

    http://www.dailytimes.com.pk/default.asp?page=2011\10\25\story_25-10-2011_pg3_2

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  5. Aalu Anday: Make way for the Bayghairat Brigade
    By Rafay Mahmood
    Published: October 18, 2011

    KARACHI:

    What do you expect from a band called Bayghairat Brigade? Well, for starters the band has the perfect recipe for entertainment — a song called “Aalu Anday” with clever tongue-in-cheek satire in Punjabi that summarises Pakistani politics and an engaging video that gets over 25,000 hits a day.

    http://tribune.com.pk/story/276705/aalu-anday-make-way-for-the-bayghairat-brigade/

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