Books: Mark Tungate’s Fashion Brands
June 9, 2013
Mirror, Mirror on the Wall
June 12, 2013

A teacher par excellence– Masood Hameed is also a leading artist, painter and interior designer
By Zonaira Chaudry

Masood Hameed is not only an expert artist, painter and an interior designer, he teaches art as well. The son of the renowned Urdu literary writer A Hameed, he earned a distinction and an immediate job offer on graduation from NCA. Teaching at NCA since 1990, he is the only drawing teacher who has taught drawing to all departments. “Every department has its own drawing technique, unique method and requirement. Every discipline has a different scene,” he asserts.

 

He has also taught in University of Engineering and Technology, College of Art and Design, GC University, Faisalabad, Gift University, Gujranwala and Kinnaird College for Women Lahore. As a painter, Masood has specialized in oil painting as a major and print making as a minor. His paintings are a reflection of his inner emotional self and are a masterpiece of self- expression.

Masood started with interiors five years back. He does them through personal contacts and recommendations only, “clients become reluctant when it’s time to pay. Through referrals, at least the client can be trusted.”
He defines interiors as “all about the use of space.” The sense of space he adds “develops over time.” Through the years he has done it all, interiors of corporate, commercial and residential spaces, “all these spaces have their own unique style.”

First step to a project is approving the basic sketch. “When I am visualizing an interior let’s say for an office, I would first see what kind of work is being done in that office space and how to divide that space efficiently. Nowadays paperwork has been replaced by laptops and computers making office desks neat. I would recommend using glass furniture to give a contemporary modernized finish.”

“Two colors should always be used when it comes to designing the interiors, if you use a single color, the effect of the room becomes flat and dies,” he says. “Wood used in any fashion is always a much loved classic.” Other hot materials which are in vogue are Lasani board, wood polish and glass.

Masood is against wall to wall carpets for his interiors. “Carpets require constant maintenance, conservation and cleaning. Wooden or marble floors are much easier to clean and maintain.”

Masood loves colors. “Yellow, red, and blue is cheap, besides, the designer will be hungry for business, have new and fresh ideas and will be enthusiastic in pleasing the client. For an interior designer of any caliber, sweet talk is not the way to win a client. Even if you draw 4 to 8 lines it should be enough to make an impact on your client, an interactive session is essential with two key abilities; being a good communicator and an active listener. An interior designer should always be 10 steps ahead of the client.”

His motto in life has always been honesty to his work and his simplicity is evident when meeting him in person. Most of his students agree that he is a true teacher who would go the extra mile for his students. He can teach drawing and interiors to someone who can’t pencil in an effortless illustration. And this observation comes from personal experience!

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This article was originally published in the print edition of Valuemag, issue 5, September 2008

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Valuemag Print Edition 5 – Spotlight – Magazine layout by Muhammad Asif, Photos by GM Shah

 

 

 

 

 

 

 

 

 

 

 

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Fareeha Qayoom
Fareeha Qayoom
Publisher and editor-in-chief of Tkfr.com and former print editions of The Knit-Xtyle Fashion Review (tkfr), a trade newsletter for the textile and apparel industry of Pakistan. In short, Publisher, editor, and a blogger. In addition, she has served as Managing Editor of MIT Technology Review Pakistan, print and web editions (2015-16). Total of 7 editions were published under her leadership by ITU, Punjab's first public technology university under the license of MIT Technology Review (USA). She has also managed Value Mag in the same capacity, a real estate and lifestyle magazine for Value TV - 2008-9. Published freelancer for The News on Sunday 1994-96. Fareeha has over 21 years of solid management experience – of managing brands (like Harley Davidson, Munsingwear, Chaps, Chaps Ralph Lauren etc.,), Retailers (like Target, Mervyns, Kohl's, Marks and Spencer etc.,), customers (VPs, Product Managers, Unit Managers, and Buyers), and products (apparel - woven, knits, men's, women's, children's, Print and online publishing units), projects, teams, and processes, information, content, and data, staff, vendors, and time. Versatile and adaptable with international exposure, communication and language skills (oral and written), and a consistent track record of achieving company targets and objectives, plus a MA in Political Science from Punjab University, a MSc in Economics from La Salle University, Louisiana, USA, and a BA in Economics from Kinnaird College for Women.

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