From the Edi­tor in Chief and Pub­lisher

August 23rd, 2013, Fri­day

This is very much work-in-progress blog.

fareeha 10.7.2015 (2)

Fareeha Qay­oom, Edi­tor in Chief and Pub­lisher (Oct 7, 2015, Photo by Faiza Sharif). has evolved into an inter­ac­tive per­sonal blog about ‘life in (Lahore), Pakistan’ – it orig­i­nally started as an online sta­tic archive of print edi­tions of The Knit-Xtyle Fash­ion Review (back in 2008). Now, it’s more of a com­men­tary on top­ics that com­pel me to pick up my fig­u­ra­tive pen and start writ­ing. The process of writ­ing can be sud­den, spo­radic and ran­dom. The top­ics are usu­ally ran­dom as well.

I might be talk­ing to fam­ily, friends, my work mates, or read­ing (I have var­ied inter­ests in read­ing as well) or watch­ing a TV show, or lis­ten­ing to music or just dri­ving around on the roads of Lahore or even shop­ping or eat­ing out. I have many inter­ests and hob­bies so I usu­ally end up writ­ing about prac­ti­cally any­thing and every­thing. In other words, now mainly serves as a medium for me to express myself about top­ics that inter­est me.

It’s not a com­mer­cial web­site. I am not try­ing to sell you any­thing. I am happy to sup­port it and do. So relax, it’s not a means to make money off you in any shape or form. This is pure labor of love. is open to dia­log — you can post your com­ments and give feed­back.  If you as a reader have some­thing to say about a par­tic­u­lar topic or about the blog in gen­eral, you are wel­come to post your thoughts. If, how­ever, you are just try­ing to link your site to one of our posts to sell your idea or prod­uct which doesn’t really add value (to the par­tic­u­lar post), this will be treated as spam and deleted. I delete hun­dreds of such mes­sages daily.

At the end of each post, we pro­vide links to other use­ful links that could help you research your cur­rent topic of inter­est. We also pro­vide a list of other sim­i­lar or related posts avail­able at that you can read if you are inter­ested.

Apart from new con­tent, I am also slowly putting con­tent from print edi­tions of Value Mag for quick online access. I am doing this for two rea­sons, a. because we did a lot of work on Pak­istani lifestyles for Value Mag back in 2008 and 2009 and b. because most of the writ­ers for the print mag­a­zine would like to cite their work on line if required and need an online link. Unfor­tu­nately, the offi­cial Value TV web­site didn’t cre­ate search­able links to our col­lec­tive work.

In short – what can do for you?

It can:

  • Pro­vide inter­est­ing point of view, insight and use­ful info from a res­i­dent Lahori
  • Record the cur­rent lifestyles of Pak­istani folk
  • Pro­vide Value Mag and TKFR arti­cles online for research and a bit of his­toric per­spec­tive

You can con­tact us here

Gotta go, catch you later…:)


Ps — if you are already famil­iar with Tkfr print edi­tions and Val­uemag archives? — Click here for New stuff

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